With five sports betting sites operating in a regulated manner and authorized by Lottopar and with the full commercialization of the instant lottery, Raspinha, the operators accredited by the agency have intensified their advertising.
As a regulatory body, Lottopar ensures that the advertising carried out by these companies complies with Ordinance No. 008/2024, published by the agency, and also with the Brazilian Advertising Self-Regulation Code of the Brazilian National Advertising Self-Regulation Council (Conar).
Lottopar joined Conar in July. From now on, the agency has new oversight mechanisms, as it now has an exclusive channel with Conar to file complaints against companies and other agencies that are not complying with the standards and principles of responsible and safe advertising. The agency must ensure that the advertising of the lottery sector in Paraná is responsible.
In addition to being faster, complaints filed by Lottopar with Conar also go through the formal process, reporting and voting by the council members to support the decision to change or suspend an advertisement.
“This is yet another tool that we are making available to the people of Paraná to develop a responsible lottery market. We know how powerful advertising is and it needs to be carried out within ethical and moral standards to spread the word that lottery games and sports betting are, above all, a new form of entertainment for the people of Paraná,” highlights the president of Lottopar, Daniel Romanowski.
How it works
If the public believes that any advertising carried out by lottery or sports betting operators is violating ethical and moral standards, the citizen can access the Conar portal, where at the top of the page there is a link that leads to a form for filing a complaint. This complaint is received by the Conar Ethics Council and if the information is proven to be true, the complaint moves on to the second stage.
In this second stage, the Conar board of directors draws a rapporteur from among the more than one hundred members of the Ethics Council, the advertiser is informed of the complaint and can submit a written defense.
The Ethics Council meets to examine the ethical processes and the parties involved can attend the meetings and present their arguments to the councilors.
Once the debates are concluded, the rapporteur announces his/her opinion, which is put to a vote. The decision is immediately communicated to the parties and, if applicable, to the media. Once this process is completed and the complaint is proven to be true, the body will recommend the change or suspend the broadcasting of the advertisement. Conar will never censor advertising, but will always seek to ensure that advertising material is appropriate.
Ombudsman
In addition to Conar, to make complaints about possible irregular advertising, residents of Paraná can also count on the services of Lottopar's ombudsman. To access this channel, just click on the service tab, located on the Lottopar portal, or in person at the agency's headquarters, at Rua Marechal Deodoro, 950 – 1st floor, in downtown Curitiba, from Monday to Friday, from 8:30 am to 12 pm and from 1 pm to 5:30 pm, by phone (41) 4009-3778, as well as by contacting the institution's ombudsman directly by email [email protected].
Responsible advertising
The ordinance published by Lottopar and Annex X of Conar contain rules to ensure that betting advertisements are responsible, with particular attention to the need to protect children, adolescents and other people in vulnerable situations.
Advertisements must not lead to the understanding that gambling is for getting rich; games licensed and authorized by Lottopar are entertainment and not a way to recover losses. Advertisements may not, explicitly or implicitly, convey misleading or unrealistic information about the probability of winning bets, about the exemption or level of risk involved, or lead to the understanding that participation may lead to enrichment or that it constitutes a form of investment or income.
To protect children and adolescents, Lottopar, now in conjunction with Conar, monitors that betting advertisements do not have children and adolescents as participants or as a target audience. To this end, all advertisements must clearly contain an “18+” symbol or a “no children under 18” warning. People appearing in advertisements in this segment, placing bets, playing a significant or prominent role, must be and appear to be over 21 years of age.
Source: GMB
