With the implementation of the Referral System, operators have full control over referral bonus rules and the sum of the welcome reward, creating appealing conditions for new players.
This added flexibility has driven substantial growth in key metrics. Deposits from referred players increased by 251% in Q2 2024, while the Gross Gaming Revenue (GGR) rose by 452% compared to the previous quarter.
Another notable update enhanced the management of referred players in the back office. It allows operators to manage them with advanced grouping and filtering capabilities. With the update, operators can process bulk activities on players, such as sending emails, issuing different bonuses, managing payment systems, and more.
Daria Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “With the high average cost of acquiring a new casino player, the Referral System has saved our partners hundreds of thousands of euro. Additionally, referral audiences usually show higher trust and similar behaviour patterns to existing players. We encourage our partners to promote the Referral System to attract a more qualified audience for free.”
The free ebook by SOFTSWISS, ‘How to Market an Online Casino’, highlights high player acquisition costs as one of the biggest challenges for operators. In addition to identifying major challenges for operators in 2024, the ebook provides a detailed breakdown of ten marketing channels and tactics designed to help lower the average cost per user engagement, among other benefits.
Businesses operating on other platforms can seamlessly migrate to the SOFTSWISS Casino Platform. Recently, SOFTSWISS transitioned a major operator with over a million players to its platform in just five hours.
Also, operators can start a new project with the Turnkey Casino Solution from SOFTSWISS. This comprehensive package includes games, sports betting, casino operations, and an affiliate management system.
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions.
The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Source: GMB
