Partnering with Symplify allows WiseGaming to integrate another important engagement feature within its proprietary CRM, data hub, and multiple communication channels.
WiseGaming will also now leverage Symplify’s Campaign and Journey builder modules, as well as full site conversion testing modules.
Together these will empower WiseGaming’s partners to create customised and AI-optimised experiences for their players. This expertise in optimising marketing strategies will directly help positively drive customer satisfaction and higher lifetime value.
In June, Symplify enhanced its engagement tool suite with the launch of its Instant Messaging service. This channel is designed as an umbrella channel that will, in the near future, encompass multiple messaging services after its debut with Telegram.
Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “WiseGaming has quickly become a force in the international iGaming space and boasts of an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on their growth momentum by engaging with its audiences on a deeper level.”
WiseGaming Commercial Director, Steven Paton, commented: “Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions.”
Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, with customers in control of their own data.
Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. We bring you the future of igaming CRM, now.
WiseGaming is a leading sports betting and gaming platform globally. The company’s mission is to provide secure, flexible, innovative, reliable, and customer-centric solutions to our partners and customers. WiseGaming values each partner and offers robust support through our effective account management team.
Source: GMB
