LUN 25 DE NOVIEMBRE DE 2024 - 05:27hs.
Danielly Neves, company’s lawyer

BR4BET's social commitment to the community is to promote responsible gaming

More and more sports betting and online gaming operators are improving to guide users to take care of their mental health when they spend time on entertainment sites. At BR4BET, this has become a mantra. And in an exclusive article for GMB, lawyer Danielly Neves describes how responsible gaming has been the company's focus. “We want to educate our customers, and it is already part of BR4BET’s culture to pay attention to their behavior in a healthy way,” she says.

In the dynamic and competitive world of betting platforms, corporate social responsibility is not just a choice but an urgent demand. As a lawyer and operator in the segment, I am dedicated to maintaining ethical and transparent relationships, always striving to act responsibly.

It is a great privilege to highlight how these fundamental values guide our daily operations at BR4BET and positively shape the impact we have on the community. It is inspiring to see how commitment to these principles not only builds the trust of our users but also promotes a safer and healthier gaming environment for everyone.

Commitment to responsible gaming

First and foremost, the promotion of responsible gaming is a non-negotiable commitment for us.

We recognize the challenges that compulsive gambling can present for some individuals, and therefore, we invest significantly in educational initiatives. According to recent data, a significant portion of Brazilians have already tried betting on sports platforms, and many consider doing so.

This growing exposure highlights the importance of educating players about the risks of excessive gambling. Our goal is to raise awareness among players about these risks and provide the necessary tools so they can manage their behavior in a healthy way.

In addition to educational campaigns, we offer resources such as personalized deposit limits, self-exclusion options, and training for our support team to detect players who may be experiencing gambling problems.

But our commitment goes beyond that. We know that trust is the foundation of our users' loyalty. That is why we are dedicated to ensuring transparency, security, and a fair and responsible gaming environment. We want our players to feel safe and confident when choosing our platform.

To reinforce this commitment, in April of this year, we offered comprehensive training to all our employees. This training focused on education about responsible gaming, aiming to increase awareness within our team and strengthen our educational efforts with platform users. We believe that a well-informed and engaged team is essential to promoting a safe and reliable environment for all our players.

We are determined to make responsible gaming not just a policy but a culture within our organization. Together, we can ensure that gaming remains a fun and safe activity for everyone.

Positive impact on the community

In addition to our business responsibilities, we deeply understand our social responsibility. As an integral part of the communities where we operate, we are committed to contributing in a meaningful and positive way. From supporting community development programs to strategic partnerships with educational and public health initiatives, we continuously invest in the growth and well-being of the areas we serve.

Our goal is to raise awareness among players about the risks of gambling and provide the necessary tools so they can manage their behavior in a healthy way. Additionally, we have supported social sports projects for children and intend to sponsor financial education programs for young people in local schools. These initiatives aim to form a generation more aware of money management and the dangers of compulsive gambling.

These efforts not only strengthen community ties but also promote a positive and lasting impact, reflecting our commitment to being a force for good in the communities we serve.

Regulation and preparation for licensing

We believe that proper regulation is essential to promoting a responsible and safe gaming environment, and we are fully committed to obtaining all the necessary licenses to operate legally. Obtaining these licenses not only reinforces our credibility in the market but also demonstrates our ongoing commitment to transparency and protecting the interests of our users.

By leading with these principles, we reaffirm our commitment not only to our customers and partners but to all stakeholders who trust us to provide a safe and responsible betting environment. This is our legacy and our promise for the future.

Danielly Neves
Lawyer of the Legal Department at BR4BET