It all started with the boldness, market vision, and unwavering conviction of its founder, Nelson Romanini. The goal was to build an agency that deviated from the traditional and offered clients personalized service, with total attention to the goals and objectives of each brand.
Nelson's 12-year experience as a client in large betting companies brought a “front-to-back” perspective in the agency's conception. At WeContent Digital Marketing, deliveries are entirely focused on quality, performance, goal achievement, and commitment to results.
The agency started as an in-house agency serving only “internal clients” in the lotteries and iGaming sectors, and today proudly boasts the absolute success of major projects such as Betsul, Mega Loterias, and Infinitybet, brands that were built in-house.
With the market presenting new horizons, after much maturation and paths taken, WeContent felt the need to “be born again” and open its doors to new clients.
New positioning
More than changing the visual, WeContent found a new way to position itself. Open to the market, the agency focuses its efforts on fully meeting the demands of clients with a varied offering of services.
“And best of all: understanding exactly what the client needs, when the client needs it, because, after all, we were once clients,” highlights founder Nelson Romanini.
From service to presentation of results. From briefing meetings to campaign development and implementation. Everything receives the WeContent quality stamp.
“With this ‘boom’ in the betting market, WeContent opens its doors to share our almost 20 years of market experience and collaborate with players who want to stand out with a solid strategy to support growth in this highly competitive market,” says Romanini.
“The formula for the success of our work is to combine performance, technology, content, market knowledge, multidisciplinary teams, and an unparalleled ability to put ourselves in the client's shoes to always deliver more,” he explains.
Cases:
Mega Loterias
One of the largest online lottery companies in Brazil was 100% created at WeContent. From product conception to communication, website creation, technology, and marketing campaigns. Everything has the touch and ideas of WeContent.
Betsul
Another brand born at the agency. From the business idea to achieving the reputation that today places Betsul as one of the most influential players in the sports betting market.
The journey has been long, rewarding, and still very promising. “We developed the logo, visual identity, language, tone of voice, media campaigns, SEO strategies, content, and much more. We did (and continue to do) everything possible and impossible to keep Betsul top of mind for clients in this ever-growing market,” Romanini proudly states.
“We created the website, media campaigns, sampling actions, activations, club sponsorships, influencers, artists, athletes, and even made possible the ‘Qualé, Moré?’’ sports program on RedeTV! which marked the return of journalist Ivan Moré to television, with Betsul as the main sponsor,” he adds.
São Paulo Carnival
LIGA SP, the organizer of the São Paulo Carnival, had an ambitious goal for 2018: to hold the largest Carnival in Brazil.
With organization and much planning, WeContent offered a service package that involved modernizing LIGA SP's communication, visual identity, website, app, public relations, social media, and heavy investment in YouTube and live streaming of the parades.
The result: the largest Carnival in São Paulo ever. On the avenue and on the networks.
Source: GMB
