For Javier Del Águila, CMO of Betsat, Zico's name naturally emerged as the best fit for the partnership. "For us, Betsat is synonymous with trust and credibility, attributes that fit perfectly with the victorious trajectory of Zico, the new number 10 of the ‘Casa do Torcedor Roxo’. On the pitch, Zico brought joy to millions of fans around the world, and we also invite our customers to have fun on our platforms. Having a partner as big as Zico by our side only proves our tradition of more than 10 years of global operations," he said.
With negotiations brokered by Klefer, an agency specialized in projects in the sports and entertainment universe and responsible for Zico's commercial management, the partnership begins in August.
Worldwidely known for his talent on and off the field, the ‘Galinho de Quintino’ – as Zico is called - will star in Betsat campaigns on TV, digital environments, OOH, and will be present at strategic actions and fairs of the company. In addition, the brand will be present on ‘Resenha do Galinho’, a weekly interview program with personalities from the world of sports on Band and Bandsports.
“Being able to work alongside globally recognized brands to carry out projects together is a great satisfaction. I am very happy with the announcement of this important partnership with Betsat and ready to develop new ideas, both in face-to-face actions and projects and in the digital world,” comments Zico.
According to Luís Felipe Barreiros, Klefer's Head of Business, the new contract aims to further strengthen the Zico brand and its relevance in the sports market.
“Betsat is yet another major company that believes in the strength of the Zico brand and personality, going far beyond any club affiliation and even sports. He is a reference, an idol in every aspect. As happens in the projects he is involved in, we will be able to enhance the reach and engagement. We have no doubt that it will be a great journey,” he highlights.
Trust and credibility: Zico was revealed as Betsat's new ambassador this Tuesday (30), on Betsat's Instagram page but the strategy began well before, with a teaser phase and the participation of digital influencers, always with a light, humorous language, and which even promised Zico's return to the pitch.
“Our goal was to convey the message that Betsat is the right place and the home for all purple fans, regardless of the sport. Everyone who loves the sport is welcomed not only as a guest, but as an essential part of our passionate fans,” says Edinho Potsch, founding partner of the experimental marketing agency Sherpa 42, responsible for the entire strategy.
The reveal this Tuesday was just the first step in the partnership. In the coming weeks, the public will be impacted by different media in the online and offline universes, in addition to relationship actions between Zico and purple fans who are fans of Betsat.
Betsat is a sports betting and online casino website that arrived in Brazil in early 2023. With a wide variety of games, it has gained a loyal following in just a few months. Since the beginning of the year, it has been the master sponsor of Vitória, in the return of the century-old club to the national elite as champion of Série B.
One of the company's main strategies is to offer the biggest bonus on the market. Betsat doubles the value of the first deposit up to R$1,700 (US$ 300). In addition to attracting bettors with large sums, it also manages to establish some of the best odds for the most important games every day.
In its first months in Brazilian football, Betsat began offering several Super Odds options. Its bookmakers increase the profits of markets in certain matches that attract more attention in the Brasileirão, Série B, Copa do Brasil, Libertadores, Champions League, World Cup and Euro qualifiers.
In addition, it also seeks to expand and diversify its sports betting markets. It has space open to other sports, such as Basketball, Volleyball, Boxing and other Olympic sports, Formula 1 races, MMA events, etc. Politics and entertainment are other options, such as the election in the United States and following the eliminated and winners of the most popular reality shows.
In its casino, Betsat has industry-leading game providers such as Pragmatic Play, PG Soft, 3 Oaks, Spinomenal, among others. The constant offering of tournaments and promotions is one of the goals of the company and its partners.
Speaking of advantages, the Betsat Club is where loyal followers and potential customers meet. Every weekend, participants can submit free score predictions for 6 games and compete for stakes ranging from R$40 to R$25,000 at the bookmaker.
And there is also Betsat Live, an application with real-time game information, statistics, news, videos and much more data to make the 360° experience complete. The company's vision is that only a well-informed bettor can play safely and have the best experience, to increase their winnings and have more and more fun.
