The first one, which has so far received 3 million views, was the one that actually introduced the new sponsorship, with a production worthy of a movie. The film, made by Suno United Creators, was recorded in Bom Retiro (a neighborhood in the city of São Paulo), where Sport Club Corinthians Paulista was founded almost 114 years ago.
The touching piece highlighted the history of the black and white team and the importance of its fans, ending with a fireworks display: https://www.instagram.com/reel/C93WUMZBw0L/
The second was a behind-the-scenes video of the players wearing the jersey, now with the new sponsorship, during half-time of the match against Grêmio. This one, so far, has the most views: 4.1 million: https://www.instagram.com/reel/C93ZGsGNHP7/
The third and last one so far, with 3.8 million, shows a little of the trajectory and how the partnership was built, with phrases on the shirt related to the sponsorship.
"This is a reflection of the size of this partnership, the common goal between these two giant brands and a fan base that consumes, supports and engages in everything related to the club. In addition to this, I would like to emphasize how much this care in delivering something that truly connects these two universes with a single message makes a difference," says Sofia Aldin, CMO of Esporte da Sorte, who was accompanied at the press conference by Ícaro Quinteiro, the company's COO.
"With creativity and a lot of respect for the origins and DNA of a century-old institution that is Corinthians, we will go very far," Sofia adds.
Also since the day of the announcement, Esportes da Sorte's Instagram account (@esportesdasorte) has gained almost 2 thousand new followers, jumping from 2.3 million to almost 2.5 million.
Esportes da Sorte is the platform with the largest number of followers on Instagram
It is not only through sponsorships of clubs, companies, Brazilian television programs and sports entities that Esportes da Sorte has increased its actions. In almost three years, the betting house surpassed the mark of 2 million followers on Instagram in May of this year, surpassing companies that have been in this niche for longer. At the beginning of 2021, when it began sponsorship operations in the country, the company had 'only' 70 thousand followers.
In addition, Esportes da Sorte was the betting house that registered the largest number of new followers on Instagram in 2023. The company appeared at the top of a survey produced by Samba Digital, with 967 thousand new followers.
According to Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte, this growth on social media is due to the profile addressed by the company when it comes to advertising.
"We approach the market in a new way: young, avant-garde and focused on informal communication that is close to our followers. We also establish attractiveness for our content and experiences. These new followers appear organically, and the most important thing is that we do not stick to standards. I think that is the secret to our success," he explains.
To maintain these numbers, the company also invested in professional training. The marketing team is made up of more than 60 members, with influence in analysis, content, editorial and monitoring of social networks.
"Since the beginning of our work, we have seen the importance of this investment. These are channels that bring us closer to our customers and we want to be increasingly present in this day-to-day, always with humor and irreverence, but also information about the market. We do not want to be seen as just a betting house, but also a safe entertainment option," adds Darwin.
Source: GMB
