“Based on the idea that ‘if you don’t know how to play, don’t go down to play’, the opposite direction was adopted, because everyone is welcome at play. The idea is to present Aposta Ganha as a space for responsible entertainment, inviting people to explore the platform in a conscious and engaged way. ‘Play’, in this context, represents the dynamic of experimenting, trying to play, betting and having fun,” explains Roberto Cezar, CMO of Aposta Ganha.
The campaign covers several media outlets, including open TV, PayTV, OOH/DOOH and content aimed at digital platforms, providing visibility and greater brand awareness.
Among the highlights, presence in the recent coverage and broadcast of the Eurocup on CazéTV, special projects on ESPN (PayTV), Netflix and prism/led in all games of the Brazilian Championship (Serie A).
“The film is the main element of the campaign. Whether on the fields, on the courts or anywhere where there is a challenge, Aposta Ganha is here to make everything more exciting. We bet on an innovative and personality-filled language to score this great goal of a film,” adds Manuel Cavalcanti, CCO of Ampla.
“The brand’s new positioning campaign invites everyone to join the game. Because when the ball rolls, the fun begins… Come play!”
“In addition to all the creative potential, Ampla explored several avenues to build an omnichannel presence for the campaign. This national projection of the brand will certainly establish Aposta Ganha as a reference in the betting market, a segment that is growing exponentially in Brazil,” concludes Queiroz Filho, CEO of the agency.
Source: GMB
