SEO stands for Search Engine Optimization, a mechanism that helps to improve search results organically, bringing some practices that increase the chances of these platforms being found on the first search pages.
Linked to this, of course, is investment from platforms. Esportes da Sorte, for example, was present for two years in a row as the only bookmaker sponsoring BBB - Big Brother Brasil, considered the main entertainment program on Brazilian television. Not to mention the countless ambassadors, commercial pieces and partnerships in more than 100 events, including Carnival and Festas de São João, and sponsorships in men's and women's football.
“I believe that this factor is the result of several work fronts with the same objective: consistency and experience. We are genuinely interested in delivering quality entertainment to the public, whether through disruptive campaigns, iconic formats, actions that provide a differentiated experience with the brand, having sport as a pillar of our brand and translating this importance across several fronts. Incentive,” says Sofia Aldin, CMO of Grupo Esportes da Sorte.
“All of this, combined with a keen eye for results in both marketing and performance and business areas, has built a strong, irreverent brand with a Brazilian feel,” reinforces the executive.
Increase of more than 80% in monthly accesses
Sports betting and online casinos continue to grow substantially and increasingly year after year. The 2023 data was confirmed through a survey carried out by Similarweb, a market intelligence and trend analysis company.
Betting on betting platforms saw an 83.34% increase in monthly visits, with more than 400 million monthly visits. Among online casinos, growth was 40.7% and more than 100 million monthly visits.
"In addition to having an excellent relationship with Google, from the beginning we followed all the requirements of the company's search engines, with a platform compatible with the requirements of programming, performance and technologies, being recognized through mentions via links by other companies, and making with which the user remains on the pages for a long time," analyzes Rafael Borges, country manager at Reals, also among the 20 most searched for by Google Trends in the last month.
6.1 billion visits
Last year, if added together every month, online betting sites had 6.1 billion visits. Compared to 2022, the increase was 77.7%, with an average of 653.3 million visits per month to betting and gaming sites.
“The importance of SEO in marketing cannot be underestimated, as can PR and digital strategies. However, the real research results largely come, between 60% and 67%, from work in the area of branding,” warns Ricardo Bianco Rosada, founder of the consultancy brmkt.co, which works in the areas of strategy, branding, marketing and business development.
“This goes beyond optimization techniques, as it builds a strong and recognizable identity in the market. Effective branding is what truly differentiates and solidifies these brands' position in the competitive betting and iGaming sector," he concludes.
Source GMB
