STATSCORE’s new era of innovation
From launching innovative products to rapidly expanding its team, STATSCORE's remarkable growth has been evident in every area over recent months and years.
Now, the company has announced the next step in its positive development. This latest transformation reveals a fresh brand identity and a move to a larger, more comfortable office.
”The roots of this transformation lie in our desire to better reflect who we are and where we are heading,” explains Dariusz Leczynski, the company’s CEO. ”STATSCORE has recently entered an exciting new era of development. We continue to grow stronger, introducing innovative new products, expanding our customer and partner base, and welcoming more employees to our team. Our new visual identity reflects this dynamic growth, representing our passion for sports and unwavering commitment to innovation.”
New visual identity to accompany growth
The vibrant hues of violet, green, and magenta energize this visual identity, creating a cohesive and instantly recognizable brand presence across all platforms. STATSCORE's new logo is a sleek and modern representation of the brand, crafted to be both eye-catching and unforgettable.
The rebranding process was led by Dragon Rouge, one of the world's top creative agencies, renowned for working with some of the most successful brands globally.
”We’ve been delighted to collaborate with STATSCORE on their new brand identity, and we're confident it will highlight the company's boldness, innovation, and ingenuity. This process involved extensive creative collaboration from both sides that helped us capture the brand’s essence – Great Data Made Visible, which I believe led us to create a visual identity that captures STATSCORE’s passion for sports and data. The new identity perfectly aligns with STATSCORE's mission to provide data that is not only lightning-fast and precise but also captivating and impactful,” says Arkadiusz Los, Brand Consulting & CI Director, DR Warszawa.
Enhanced online presence and new office
As part of the rebranding efforts, conducted in close collaboration between Dragon Rouge and STATSCORE - and supported by its partner company LSports - the Polish sports data provider has completely redesigned its website to provide a more user-friendly and engaging experience.
The new site features a clean, intuitive design, making it easy for visitors to navigate and find the information they need. Importantly, STATSCORE's product identity has been refreshed and updated to better showcase the company’s innovative capabilities and the value it offers to clients.
Moreover, as part of its ongoing growth and dynamic development, STATSCORE has announced a move to a new, modern, and eco-friendly office in Katowice.
”The decision to move STATSCORE's headquarters to the Carbon Office in Katowice, a comfortable A+ class office building in the city center, underscores our commitment to providing our employees with modern and comfortable working environments,” explains Justyna Biczyska, VP of Human Resources at the company.
Designed with sports enthusiasts in mind, this space features zones for rest and relaxation, fostering creativity and collaboration. The new office environment reflects STATSCORE’s commitment to sustainability and provides an ideal setting for continuous recruitment as its team continues to expand.
STATSCORE's new chapter, including its rebranding process and the move to the new office, is a testament to the company’s unwavering dedication to excellence, as it’s looking forward to achieving even greater heights in the future.
STATSCORE is a Polish company that provides the highest-quality sports data and statistics in the form of widgets, mini-sites, and feeds. Its mission is to build the biggest sports data center in the world. It supports sports fans and organizations, media outlets, and bookmakers, by offering reliable live data, in-depth statistics, and attractive visualizations.
The company employs a global team of highly trained scouts which covers more than 14,000 live events per month and delivers the most accurate and trustworthy data in real-time.
Source: GMB
