Superbet's campaign is now live to reinforce its mission of providing the best user experience and to continue growing in Brazil, with plans to be in the Top 3 soon, as announced by Alexandre Fonseca, CEO of Superbet Brazil, to GMB.
“With immense satisfaction, we announce Superbet's second advertising campaign towards our mission of bringing a unique and exciting experience to an audience that doesn't just watch – but participates in the matches: the Brazilian public,” the betting company celebrates.
The campaign concept showcases the unique way the audience cheers, vibrates, gets excited, and even gives opinions, especially when their favorite team needs a boost.
“With the participation of our new ambassadors Thiago Silva, Ferrugem, and Lucas Tylty, we are aiming even higher with the launch of the 'Everyone can be super' campaign,” the betting company highlights.
“An action that reflects the excitement of matches and sports lived by the audience with the same intensity as those on the field, because at Superbet, everyone can be SUPER!,” the company guarantees.
“Experience this 360º adventure with us. When you place your bet, you are in the game!” invites Superbet.
Superbet Group is a technology and entertainment company founded in 2008 in Romania, aiming to provide millions of consumers worldwide with entertainment in sports and gaming through technology.
The group is present in 12 countries, either as an operation or a technology hub, with the most important being Romania, Belgium, Poland, Serbia, and Brazil.
In 2019, the American fund Blackstone, the world's largest alternative asset manager, made a strategic minority investment of 175 million euros in the company, expanding the brand's global presence.
A leader in compliance and good practices, Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit trade body representing the integrity interests of the world’s leading regulated betting operators.
Additionally, Superbet is the only brand to have won the award for Best Sports Betting Operator in Central and Eastern Europe four times at the CEEGC (Central and Eastern European Gaming Conference).
Responsible for the management that led Betano to the top tier of the Brazilian betting market, Alexandre Fonseca, CEO of Superbet, now aims to do the same with the betting company he has led since September 2023.
The company decided to enter Brazil upon realizing that the local market was on the verge of being regulated. With ambitious goals, it secured three important master sponsorship contracts in football with São Paulo, Fluminense, and América.
Source: GMB
