In a series of mini clips produced in partnership with the advertising agency Brenda, the overcoming journeys of four athletes who made history in national sports will be narrated. They are: Oscar Schmidt, considered one of the greatest basketball players in history; Márcia Fu, former volleyball player and Olympic medalist; Diego Hypólito, the first male gymnast in South America to win a medal at world championships in the sport; and Terezinha Guilhermina, a runner who won three gold medals at the Paralympics.
“The Olympic Games are the biggest sporting event in the world, with great competitions, top-level athletes, and incredible energy. The aim of the campaign is to support Brazil during the Games and to show, through examples of successful Brazilian athletes, that there is a flame that can drive us to break barriers. We will be alongside CazéTV's broadcasts, cheering for many medals,” comments Darwin Henrique da Silva Filho, CEO of Esportes da Sorte Group.
In total, five 30-second clips will be released, featuring testimonials from each of the athletes, highlighting the difficulties they overcame and the inner flame that propelled them to success. In addition to CazéTV, the new campaign will also be aired on free-to-air TV, streaming platforms, and social media.
Esportes da Sorte, honoring the slogan "It’s much more than betting," is increasingly present in various segments. In football, it sponsors traditional Brazilian teams such as Athletico, Bahia, Ceará, Grêmio, Náutico, Palmeiras, and Santa Cruz.
In the entertainment sector, the company has ties with major influencers like Carlinhos Maia, Léo Santana, Michel Teló, MC Daniel, Jojo Todynho, among others. In the show and event market, the brand also has a strong presence in major projects.
In Carnaval 2024, Esportes da Sorte renewed its sponsorship with ‘Galo da Madrugada’ and 'Carnaval do Recife' (local carnival blocks from Pernambuco), being present at these two major events for the second consecutive year.
During the carnival period, the company was present in the main squares of Brazil. In Rio de Janeiro, it sponsored ‘Bloco Cordão da Bola Preta’ and the samba schools ‘Salgueiro’ and ‘Grande Rio’.
In Salvador, the carnival blocks of Ivete Sangalo and Cláudia Leitte also featured the brand's presence. Additionally, the company was present in the last two editions of 'Big Brother Brasil' show and has a strong partnership with CazéTV.
Source: GMB
