The world of betting has been rapidly growing in Brazil, driven by the regulatory process of the sector. However, this expansion has highlighted the need for a more responsible and conscious approach. The sector's own regulations already address the importance of promoting responsible gambling practices and stipulate a series of measures to ensure this.
In this context, it is crucial to understand what it means to bet safely and how we can ensure that fun does not turn into a problem. Adopting a responsible stance towards users is essential to maintain the business's reputation and comply with established norms.
What is responsible gambling?
The Brazilian Legal Gambling Institute (IJL) provides the following definition of responsible gambling:
"Gambling is a recreational activity considered an entirely normal behavior that has been present in many societies throughout history. Responsible gambling is the practice of gambling as a form of entertainment and fun. Being responsible regarding gambling means knowing if you want to play, how to play, and how much money you will spend."
The problem with gambling constitutes the greatest threat to the growth of the gambling industry itself. Responsible gambling is the result of a set of collective actions shared by individuals, communities, the gambling industry, and the government to achieve socially responsible outcomes.
Regarding the gambling industry, best practices to promote a responsible gambling environment include, for example, preventing the participation of minors under 18 years old and any other individuals whose names are on restrictive lists and are prohibited from participating in games or placing bets.
And how is this possible? It all starts with correctly identifying users at the time of registration combined with the adoption of security measures capable of preventing identity fraud. Only in this way can you ensure that your platform is not accessed by minors, prohibited individuals, and anyone attempting to impersonate someone else.
Good practices involving identity verification
To ensure that your company is committed to responsible gambling, it is essential to adopt a series of practices related to identity verification. These practices are fundamental to prevent the participation of minors, prohibited users, and to protect against fraud. Here, we present a series of measures considered essential and that also align with the requirements imposed by the regulation of the sector in Brazil.
Document capture and analysis
When onboarding on a betting site, document capture and analysis are crucial steps to identify users and prevent fraud. This practice not only verifies the authenticity of the documents but also helps to better understand the bettor, ensuring the security of the operation.
CPF consultation
Another essential practice is the automated consultation of the CPF with the Federal Revenue Service. This allows for verifying the regularity of the CPF, detecting false information, and ensuring the integrity of the user registration.
Facial recognition
In addition to document capture and CPF consultation, facial recognition plays a crucial role. Requesting a selfie linked to facial recognition is an effective way to confirm the user's identity by comparing the selfie with the photo on the document and records in public and private face databases.
Background check
The background check offers a comprehensive view of the users registered on the platform. This includes verifying presence on restrictive lists, such as those related to sports, providing greater operational security.
Authentication multifactor
Finally, multifactor authentication is crucial for validating users' identities before critical actions, such as accessing accounts or making transactions. This additional layer of security helps mitigate risks associated with vulnerable passwords and usernames susceptible to attacks.
Implementing these measures not only strengthens the company's compliance policies but also protects user data and promotes a secure and responsible environment for all involved.
How Caf can help: Introducing Bet ID
Bet ID is an innovative solution from Caf that stands out in the Brazilian sports betting market by combining regulatory compliance and exemplary user experience.
From biometric verification to bonus abuse control, our solution offers a streamlined and efficient integration, prioritizing both security and user satisfaction.
With extensive experience in the sector, Caf is a trusted partner for betting companies, providing customizable features and specialized support to ensure regulatory compliance and drive business growth.
Solution highlights:
Combatting automated attacks
The sector has been a prime target for fraudsters, but our proof of life solution ensures the capture and exclusive verification of the user's real image, preventing manipulation or insertion of false images through injection attacks or unauthorized commands.
Verification in biometric databases
Facial biometric data of the user is compared with records in Serpro's biometric database, recognized as the government's official and most comprehensive database, as well as in Caf's own All.ID database.
Enhanced biometric document verification
Our approach addresses the lack of a comprehensive biometric database in Brazil. Biometric document verification captures the user's facial image and compares it with identification documents such as RG, driver's license, or passport through a semi-automated process that ensures document authenticity and user identity.
Control of bonus abuse
Our automated CPF verification, integrated with the Federal Revenue Service database during the onboarding process, validates data and identifies invalid CPFs, ensuring that only regular CPFs belonging to legal adults are approved. Each number is associated with only one user, thereby preventing bonus abuse.
Optimized completion rates
By prioritizing user experience, Caf's solution increases client completion rates, providing a simplified and intuitive authentication process. This results in higher engagement, satisfaction, and transaction success.
Simplified integration and usability
Our integration is seamless and can be quickly combined with other technologies, thanks to efficient orchestration. Furthermore, our no-code platform offers an intuitive experience, allowing for the creation of custom workflows with a drag-and-drop interface.
Learn more about Bet ID and schedule a demonstration today to enhance security and user experience on your online betting and gaming platform.
Source: Caf Blog
