The last team was Guarani, which reached a master agreement with Dafabet. Now, according to a survey by PressFC, of all the clubs competing for access to the elite of Brazilian football, 70% have a betting company as their main sponsor.
Additionally, the analysis also shows that 95% of the teams have the presence of one of these companies on the main part of their uniforms, except for Chapecoense, which features the betting site they have a contract with, KTO, on the back of the uniform.
"As one of the main sources of income for Serie B teams, which receive lower prizes than those in the elite of the Brazilian Championship, the companies help the institutions with payments and signings and favor the club's image in the media. Moreover, there is a greater capture of fans, especially those active in the betting market, as the companies offer benefits to fans and club members," said Renê Salviano, sports marketing specialist and CEO of Heatmap.
One striking factor is the diversification of betting sites, with Bet7k standing out and having the greatest presence among teams, sponsoring five teams — Brusque, Ituano, Mirassol, Novorizontino, and Operário — and being the main sponsor of Ponta Grossa.
On the other hand, EstrelaBet has the highest number of master sponsorships in the competition, with four clubs, namely América-MG, Botafogo-SP, CRB, and Ponte Preta.
"We understand that sport as a whole, and especially football, has a very high market value compared to other players. The activations we do with fans have a high exposure capacity and show that the football market is a valuable tool. I believe that in the near future, major brands will look at football as a priority," explained Leandro Figueiredo, head of sponsorships at EstrelaBet.
In this scenario, there are also companies that prefer to focus on teams from the same state, such as BETesporte, which sponsors rivals Vila Nova and Goiás.
"By joining forces with Goiás and Vila Nova, clubs that share the same state, we create opportunities for mutual growth, both for the teams and for our brand. We are fostering healthy and dynamic competition between the clubs, elevating the level of local sport. This strategic approach strengthens our brand as a supporter of sports," added Kelvin Pereira, director of BETesporte.
Meanwhile, Reals sponsors Coritiba and Amazonas, Blaze sponsors Santos, Pixbet sponsors Avaí, Betnacional sponsors Paysandu, Betvip sponsors Sport, and Esportes da Sorte sponsors Ceará.
Source: GMB
