“Much more than just sponsoring Copa Truck, we want to offer, in fact, immersive experiences to fans so that they can increasingly connect with their passions. It is a great pleasure to link our brand to this important competition in national motorsports and we have great expectations for the São Paulo stage, which is one of the most important on the calendar,” highlights Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte.
Broadcast on TV on both Band and SporTV, the Interlagos stage is the main one on the calendar in terms of promotions and will open the second half of the regular season, which ends in Goiânia on December 8. At the moment, Felipe Giaffone and Wellington Cirino lead the Pro category, with 107 points, while Rodrigo Taborda is in first place in the Elite class, with 129 points.
With a growing presence in the sports and entertainment markets, Esportes da Sorte has also been present in other stages of the current season, as well as in the last edition of the Copa Truck, including with special activations in the grand final.
Esportes da Sorte, honoring the slogan "it's much more than betting", is increasingly present in various segments. In soccer, it sponsors traditional Brazilian clubs. In the entertainment sector, the company has ties with major influencers, such as Carlinhos Maia, Léo Santana, Michel Teló, MC Daniel, Jojo Todynho, among others.
In the concert and event market, the brand also has a strong presence in the main and largest projects in Brazil.
In Carnaval 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with Carnaval do Recife, and was present at these two major events for the second consecutive year. Also during the carnival period, the company was present in the main squares in Brazil.
In Rio de Janeiro, the highlight was the sponsorship of Bloco Cordão da Bola Preta and the Samba Schools Salgueiro and Grande Rio. In Salvador, the Ivete Sangalo, Harmonia do Samba and Cláudia Leitte blocks also had the brand's presence.
Also in the entertainment sector, the company was present in the last two editions of Big Brother Brasil, in addition to having a strong partnership with CazéTV.
Source: GMB
