LALIGA has scored a new deal with Luckia as its principal gaming and entertainment partner. As part of the deal ahead of the new season, the company has secured a three-year international agreement, where it will actively promote itself as an international sponsor in Spain and Mexico.
The deal marks the largest sponsorship commitment by joining LALIGA’s international roster of sponsors, including Microsoft, El Corte Inglés, Mahou, and Puma.
The agreement also includes the rights to LALIGA EA SPORTS and LALIGA HYPERMOTION for both countries where different initiatives will be carried out aimed at publicising and promoting the competitions.
These include live events with LALIGA ambassadors, personalised official merchandise and tickets, among other things, via online and physical distribution channels, and always in full compliance with the applicable regulations.
Jorge de la Vega, LALIGA's Executive Director: “We're convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and hand in hand, we will continue to create a safe and responsible entertainment environment.”
Luckia President Jose Gonzalez, states that “this agreement reinforces Luckia's commitment to sport and the promotion of values such as teamwork, determination and excellence in football.”
Furthermore, as an official partner, Luckia will feature more digital assets linked to LALIGA, which will help to give the agreement more visibility, thus helping to reach new audiences.
LALIGA is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs and SADs (public limited sports companies) in LALIGA EA SPORTS and the 22 in LALIGA HYPERMOTION, responsible for the organisation of these national professional football competitions.
With headquarters in Madrid (Spain), it is present in 41 countries through its 13 offices and 44 delegates. In the 2019/2020 season, LALIGA reached more than 2.8 billion people globally.
Luckia is LUCKIA GAMING GROUP’s commercial brand. It combines offline and online gaming, including traditional businesses such as the operation of gaming machines in bars and restaurants and gaming arcades as well as new online gaming activities and land-based sports betting.
Source: GMB
