The strategic entry of SportyBet into Brazil highlights its commitment to the brand's global expansion. The company’s proactive approach in its efforts to be among the first licensed operators underscores its readiness to contribute and thrive in a regulated and high-potential Brazilian market.
To support this ambitious project, SportyBet has assembled a team of highly skilled professionals across Brazil and is planning an impressive headquarters in the country to create a productive and innovative environment and attract even more top local talent.
With its proven track record of success, globally recognized market-leading technology, and unwavering commitment to customer satisfaction, SportyBet is poised to set new standards in the Brazilian gaming industry, where users can expect a premium betting experience that combines innovation, security, and a wide range of gaming options.
Igor Liporase, country manager of SportyBet in Brazil, highlighted the benefits of regulation: "Our main goal is always to serve our users in the best possible way. The introduction of regulation is positive as it will create a more stable environment and give us the confidence needed to invest significantly in the long term, leveraging our global experience and our cutting-edge products and technology to offer the best possible betting and gaming experience for Brazilians."
"Unlike many other betting and gaming operators, our organization’s DNA has always been that of an internet-focused company, which we believe is an advantage as our expertise will position SportyBet in a privileged position and allow us to join the incredible success stories of modern Brazil’s technology," he concludes.
SportyBet has established a prestigious reputation in the global gaming sector as an innovative and agile company, having conceived exclusive betting modalities such as Flexible Betting and Single Cut, introduced an integrated betting social network with a wide range of sharing and messaging features, and built a scalable proprietary platform that has proven capable of handling bets and instantly paying tens of millions of users.
SportyBet is also accustomed to investing in brand visibility through ambassadors and sponsorships, such as its long-standing betting partnership with Real Madrid in Africa and having appointed Éder Militão as a global ambassador, in a previous indicator of its intentions for success in Brazil.
Source: GMB
