When reformulating its visual identity, the company explains that it did so taking into account the vibrancy and energy that moves Brazilians. “The logo is a symbol that unites tradition and modernity, reflecting the soul of Rio de Janeiro and the spirit of sports betting.”
What does it represent?
Rio Jogos highlights the main characteristics of its new visual identity.
Formats:
“The dynamic curves reflect the fluidity and joy of the Carioca spirit. Every detail was designed to convey innovation and trust, pillars that guide our daily operations.”
Dynamicity and energy:
The colors orange and blue evoke the movement, emotion and adrenaline that surround the gaming universe.
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Innovation with roots:
“As we move into the future with new technologies and opportunities, we remain firmly rooted in our cultural roots, creating a brand that is both familiar and innovative.”
Rio Jogos is licensed by Loterj to operate sports betting, online games and iLottery and highlights that “with the partnership with Loterj, we reaffirm our commitment to offering safe, fun and exciting experiences for all our users.”
“Our logo is not just an image, but a representation of our mission: to provide our customers with a unique experience, where fun and big wins go hand in hand,” guarantees Rio Jogos.
Source: GMB
