When it comes to an iGaming advertiser's direct affiliate program, what comes to mind? Perhaps some players' software, the incredibly uncomfortable interface, and the "everything through the manager" practice. On average, this is how it works: a company provides everything you need to launch a separate affiliate casino.
And those who are used to the convenient, self-developed interfaces of affiliate networks might feel uncomfortable working with the casino advertisers' affiliate programs. Today's topic: the affiliate program of the 1win Partners advertiser. We'll show you how convenient it is to work with a direct advertiser.
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1win Partners - The affiliate program that doesn't drive you crazy
Typically, when registering for any iGaming affiliate project, traffic managers have to go through a standard funnel of actions:
Let's be honest, having to wait for support staff is annoying. However, for 1win Partners, registration literally takes a minute. You fill out a simple form, and you're in. Very convenient and accessible. No need to communicate with the manager.
"Among the interesting things: the manager actually found me about an hour after registration, was very kind, and even brought in a second manager to help with 'four hands.' When I started asking unusual questions, they added another specialist who was more focused. Such diligence is a rarity among iGaming partners," celebrates one of 1win Partners' affiliates.
The second surprise is the interface. We have a classic, familiar, and intuitive affiliate interface for any traffic manager. By default, all traffic managers start with 50% on Revshare and CPA, and on the hybrid model, depending on the conversation with the affiliate manager, as they are customized (read more about cooperation models here). Note that 1win Partners pays 50% of the net GGR with no dilution percentage.
Depending on the number of players brought in, their actual volume, and their quality (how actively they deposit), the Revshare percentage can be increased to up to 60%. There is no clear "ladder" like with other advertisers. Everything is strictly individual, and the opportunities for an increase are discussed directly with the manager.
The interface welcomes you with a dashboard, a graph on traffic and deposits, but the main working tools are in the "pr-tools" section. Strange name, but this is where you can generate an affiliate link or an affiliate promo code.
The affiliate link is generated in a fairly standard way. You choose a landing page, attach the link, and off you go. Create as many links as you want. Oh, yes. The traffic source is created when registering an account, but there is a separate interface that allows you to create a separate flow for each of your resources.
The promo code is a little-known tool among traffic managers. At 1win Partners, it also works in an interesting way. You "invent" a promo code yourself instead of generating it through a randomizer. The most common names are already in use. Sometimes, you have to rack your brain to come up with a good promo code.
By the way, promo codes have a higher priority than affiliate links. If a user clicks on a partner's link but enters a promo code from another partner during registration, the player will be counted through the promo code. Functionally, there is no difference between a promo code and an affiliate link.
There is also an entire gallery of banners and videos available to promote the main product. The gallery is constantly updated, and you can always find a relevant promotion for the current bonus.
And another very simple exercise: type "1win Partners" in the Google search box and enjoy that relentless SEO.
The referral program (traffic managers call it "sub-affiliation") is available immediately. You don't have to wait for your manager, as is the case with many other affiliates. The program promises a 5% income from referrals. This is very good compared to nutra-networks, which tend to cut the referral percentage after six months.
Direct product
When evaluating direct iGaming product advertisers, you should first not look at the buttons in the affiliate program interface. You should pay attention to the offers themselves, specifically the products. Even the best payout rates won't make up for a lack of conversion, and the latter is directly affected by the bookmaker/casino product.
At 1win Partners, everything is more than good. First, all new players receive a 500% welcome bonus on their first deposit. Secondly, there are a number of small no-deposit bonuses for subscribing to retention channels. There are many deposit payment methods available in different GEOs.
1win Partners has many betting lines to choose from, and the casino has up to 9,000 games available. Most of the licensed games are available (the brand operates under a Curacao sublicense + some local licenses), and there are also proprietary games.
“And I also really liked that counter showing 30 million 1win players in 3 years, growing faster than the population of Australia. My colleagues at 1win claim that this is directly related to the number of service users,” highlights a 1win Partners partner.
Fund withdrawal
Now let's talk about money. The money withdrawal mechanics are a bit different from other common affiliate programs. From the affiliate page interface, the money is sent to the account, and from there, traffic managers can redeem it in any available payment system or use the money within the platform itself with vouchers.
Obviously, before withdrawing the money, the quality of traffic and referred players is checked. Self-referral is prohibited. Payments are made on Tuesdays, but for proven partners, upon request. Again, in some cases, if necessary, you can request to withdraw money directly from the affiliate account - managers usually agree.
Promotion
1win Partners has powerful promotion, where the team invests not only a lot of money but also a lot of time. As you can see at conference stands, almost everyone is trying to show their best side, so the product is "an exceptional reason for the 1win Partners team to be proud."
According to affiliate representatives, new affiliates are interested in their products as much as in the conditions. And this interest is easy to understand because 1win Partners managers have out-of-the-box design solutions for any request. Here's a limited edition of bong beats, here's the famous Be@rbricks in their characteristic colors, and of course, quality clothing. Event collections go there as well.
What do you need to do to get the coveted product? You need to be in the right place, at the right time, with your partner, and of course, work with them. The 1win Partners team regularly attends conferences dedicated to affiliate marketing and does so spectacularly.
The influence of 1win Partners' social media in the arbitration media sphere is also tangible. They actively host their YouTube channel, the 1win channel on YouTube, and other social media channels. They record interviews, event reviews, and don't limit themselves to the usual columns. In general, they are strengthened on all sides, and this inspires confidence.
Conclusion
We can say that 1win Partners is a great option for traffic managers who want to try out the e-gaming vertical. Easy access, intuitive interface, well-trained managers, great product, and the best REV percentage.
You need to understand the gaming sphere with this partner. Here, traffic managers are not distracted from attracting traffic, and in case of difficulties, the managers will come immediately to help you. Don't waste your time and come earn with us! Contact our affiliate managers.
Source: 1win Partners
