The measure, in addition to generating visibility for a cause that has a major social impact, also complies with the new guidelines that regulate betting advertising activities, which do not authorize companies in the sector to advertise in categories involving minors. Santa Casa BH, which assumes ownership of the jersey, will not incur any costs for advertising.
“In order to comply with the new legislation, we removed EstrelaBet from the uniforms of América's under-20 team. By making this change, we decided to give up the space to support an important and noble cause. We chose Santa Casa BH because it is a project that generates a positive impact on the community and that needs this visibility,” explains Leandro Figueiredo, head of sponsorships at EstrelaBet.
The marketing and business director of Coelhão, Marcone Barbosa, praised EstrelaBet's initiative in offering its space on Armadura Americana to an institution with such a special history and cause.
"It is commendable what EstrelaBet did, offering its space on our shirt to put the name of a highly respected and important institution for the people of Minas Gerais. This only confirms the values we seek in our partners," he said.
Santa Casa BH receives patients from 100% of the municipalities in Minas Gerais and performs approximately 3.5 million consultations per year. The institution stands out as a reference in all medical specialties, with emphasis on cardiology, neurosurgery, oncology, pediatrics and transplants.
The provider of Santa Casa BH, Roberto Otto Augusto de Lima, thanks EstrelaBet for providing this important space for the guardian of the state's health and for enabling this partnership between Santa Casa BH and América-MG.
"EstrelaBet is uniting two institutions committed to the people of Minas Gerais, each in its own area of activity. “To have our brand on the uniform of a young and promising team like América’s under-20 team is an honor and a recognition of our mission to care for and promote cutting-edge healthcare for all,” he emphasizes.
“As the most important healthcare institution in Minas Gerais, being embraced by one of the most traditional clubs in the state is a reflection of our brand, which is loved and admired by the entire Minas Gerais community,” concludes the provider.
The gaming platform, responsible for the largest sponsorship in the history of América-MG, will continue to appear in other professional sports until the end of 2024. Santa Casa BH will remain in the under-20 category, accompanying Coelho in the Brazilian and Minas Gerais championships.
Source: GMB
