The union of the companies aims to combine the know-how and expertise of Betsul, one of the first bookmakers in Brazil, with the strength of Infinitybet in the Northeast region.
"It is with great joy that we welcome bettors and friends of Infinitybet. This union of the best bookmaker in South America with the best in the Northeast makes us gain even more strength in the scenario that is consolidating with licenses and regulations in Brazil," comments Andreia Oliveira, COO of Betsul.
"For Betsul, this is an important opportunity for growth in a region with a large betting audience. This merger reinforces our commitment to expansion in the Brazilian market. We are very happy as a group," reinforces Fernando Garita, CEO of Betsul.
Operating in Brazil since 2019, Betsul was a pioneer in sponsoring Brazilian football clubs. In addition, it is the first bookmaker to create a program on open TV, ‘Qualé, Moré?’, hosted by journalist Ivan Moré and broadcast on RedeTV from Monday to Friday, from 11:50 am to 12:30 pm.
If Betsul is the favorite of the public in the South and Southeast regions of the country, now the brand will have a prominent presence in the Northeast due to the influence of Infinitybet, a bookmaker founded in Pernambuco that quickly became popular with bettors in the region.
Infinitybet's strength comes from its strong presence with the Northeastern public and its sponsorship of several sporting and cultural events in the region.
"We are very excited about the new phase of Infinitybet and Betsul. The merger of these two sports betting platforms marks the beginning of an era of innovation and excellence in the sector. We are excited about the opportunities that this partnership will bring, ready to offer an even more exciting and safe experience for our customers," celebrates Rodrigo Oliveira, CEO of Infinitybet.
"We thank everyone for their trust and hope that they enjoy the news and improvements that are to come. Let's celebrate this new journey together and reach new heights in the world of betting," adds the executive.
In the coming days, the bookmakers should officially announce the merger and all the terms of the agreement, in addition to communications to their respective customers about the union.
Clarification
In contact with Betsul, Andréia Oliveira, COO of Betsul, informed us that, despite initial discussions about a possible merger with Infinitybet, negotiations have not been concluded. During the due diligence process, it was determined that the merger would not be viable at this time.
Source: GMB
