JUE 19 DE SEPTIEMBRE DE 2024 - 14:47hs.
With Carlinhos Brown and capoeira circles

Esportes da Sorte launches promotion to take fans to Bahia Day in England

On Manchester City's debut this season in the Premier League, on August 24, the second edition of Bahia Day will be held at the Etihad Stadium. The event promises to celebrate Bahian culture with a show featuring Brazilian singer Carlinhos Brown, from Olodum group, and capoeira circles on English soil. Official sponsor of Bahia Day, Esportes da Sorte will be running a raffle to take two fans to the event.

In addition to receiving air travel, accommodation, food and tours of the city, the winners of the promotion will also have the opportunity to take a tour of the stadium and the club's training center. They will also be able to take photos with Manchester City trophies, attend a dinner with the Bahia delegation, be near the Blue Carpet when the English team arrives and watch the match from a box seat.

The promotion began this Thursday (13) and will continue until next Sunday (19). There will be two fans drawn. To participate, simply make a deposit of a minimum amount of R$50 (US$9) on the Esportes da Sorte website and send the receipt to the number (71) 99707-5723 by noon next Sunday (19).

On the same day, on Sunday, at 7 pm, the result will be announced with the names of the two winners. The lucky winners will travel to England on the 21st. As a prerequisite to participate in the promotion, it is necessary to have a valid passport and be a member of Bahia.

Esportes da Sorte's social networks will be close to everything that happens in the English city and promise complete coverage. In addition to the promotion for the two fans, several activations are scheduled for the day of the event, around the Etihad Stadium and in pubs spread across Manchester with the distribution of personalized gifts.

"It is a great honor for us to support this beautiful celebration once again, with the purpose of bringing Bahian culture to England. It is part of our DNA to promote unique experiences for fans and it will be a very special moment for the two lucky winners”, commented Marcela Campos, vice president of Grupo Esportes da Sorte.

This will be the second edition of Bahia Day, which last year also had the support of Esportes da Sorte. The company has been the master sponsor of the Bahian club since the beginning of 2023 and since then has carried out special actions for the tricolor fans, such as the launch of the Esquadrão da Sorte membership plan, with affordable prices.

Esportes da Sorte, honoring the slogan "it's much more than betting", is increasingly present in various segments. In football, it sponsors traditional Brazilian clubs, such as Corinthians, Palmeiras, Grêmio, Athletico, Bahia, Ceará, Náutico, Santa Cruz and ABC.

In the entertainment sector, the company has ties with major Brazilian influencers, such as Carlinhos Maia, Léo Santana, Michel Teló, MC Daniel, Jojo Todynho, Lore Improta, Gkay, among others. In the concert and event market, the brand also has a strong presence in the main and largest projects in Brazil.

In Carnaval 2024, Esportes da Sorte renewed its sponsorship with 'Galo da Madrugada' and also with Carnaval do Recife, and was present at these two major events for the second consecutive year. Also during the carnival period, the company was present in the main squares in Brazil.

In Rio de Janeiro, the highlight was the sponsorship of  'Cordão da Bola Preta' block and the Samba Schools Salgueiro and Grande Rio. In Salvador, the Ivete Sangalo, Harmonia do Samba and Cláudia Leitte blocks also had the brand's presence.

Also in the entertainment sector, the company was present in the last two editions of Big Brother Brasil, in addition to having a strong partnership with CazéTV.

Source: GMB