“We are very excited about this project. We believe that ‘Estrela da Casa’ will be an excellent opportunity to connect our brand with music-loving audiences who seek excitement and fun, reinforcing EstrelaBet’s commitment to quality entertainment and the promotion of new talents. Good things are coming!,” says Loreta Caporrino, head of branding at EstrelaBet.
In addition to all the interactions during the program, EstrelaBet will launch, together with this sponsorship, the exciting advertising campaign ‘If there’s a hit, there’s a Estrela’, which will cover all the actions in a 360° way, going beyond the barriers of the reality show.
Influencers from various segments will increase the reach and visibility of the program and its special actions during the season.
“EstrelaBet is recognized as one of the largest and most influential sports betting houses in Brazil. This is a time when stars come together: EstrelaBet and 'Estrela da Casa'. Through this sponsorship, we will convey our message as an innovative, fun brand that understands its audience, further consolidating our position as market leader," reinforces Renan Cavalcanti, CMO of EstrelaBet.
"The public will identify with the new reality show and we will communicate in a very unique way, differentiating ourselves from what the market in general has been doing. The public can expect a lot of good things from this partnership.”
“We are EstrelaBet, the betting house dedicated to bringing entertainment and excitement at all times!,” highlights the team.
The company was twice elected the Best Operator in Brazil by SiGMA Awards Americas, in addition to winning the awards for Best Sports Betting Operator of the Year at the BiS Awards 2024 and the Gambling Brasil award for Best Online Betting House 2024.
Through major sponsorships such as Internacional de Porto Alegre, Criciúma Esporte Clube, CBF Futsal, FIFA Women's World Cup 2023™?, among others, it supports and encourages sports in various modalities.
The company has a team of more than 500 highly qualified employees, with offices in Belo Horizonte and São Paulo, Brazil.
Source: GMB
