Games Magazine Brasil - Go High® Panda marks RubyPlay’s first localised title for the Brazilian market. Can you explain the thought process behind creating such a title for the region?
Dr. Eyal Loz - The Brazilian market is very young and is heavily dominated by simple wagering fast games such as crash and mine games. It was not surprising that the first slots to take off in the market were very simple and casual – 3x3 reel arrays and simple hold and spin mechanics.
We have seen that Brazilian players love games where they can get involved and make proactive decisions during gameplay, which is a feature usually lacking in traditional slot design. We had to innovate here to stay relevant and offer something Brazilian players would love!
What player trends in Brazil influenced the development of Go High® Panda, and how have these trends shaped the game’s features?
In Go High® Panda, we combined a casual art package with simple yet innovative skill game play where players can start and stop a prize reel to collect big awards. Brazilian players love games where they can make decisions as part of the core game flow, which Go High® Panda delivers on.
Can you share the feedback you’ve received from Brazilian players since the launch of Go High® Panda?
The feedback we have received from both operators and players has been phenomenal. We see this also in the data, with solid engagement and retention with Brazilian players. I believe that the low cost of play, both for a single spin, and the Buy Feature, allows many more players to try and experience all the core features of the game. We are very happy with the first few weeks.
How does RubyPlay plan to continue tailoring its game content to meet the preferences of players in Brazil and the wider Latin American region?
We have additional games that combine elements of real decision making with simple to understand casual slot games. We believe these will work well in the Brazilian market, but at the same time, as the Brazilian market matures, we anticipate that more complex core slots will gain favour with players.
This process happens time and again with all young markets globally. For other LatAm regions, we have to remember that each jurisdiction has its own story. The maturity of the market really changes from one country to the next. One size does not fit all.
We will continue to work hard with our partners in LatAm to ensure we provide each operator with the best solution for their players.
With recent partnerships with local operators like Betano, Betsul and Aposta Ganha, how do these collaborations influence the development and distribution of your games in the region?
We know each operator has its own unique needs and goals, with a different business plan and vision. We have to work with each of our partners in the region to ‘Unleash the power of RubyPlay’s Gamecraft’ with them.
For example, we created a Copa America bespoke title for Betano, and for other operators we are working on customised projects. The bottom line is we are very excited to enter all LatAm markets, and we have already seen the success of our efforts, both in our growth and the results of our partners.
Source: GMB
