The betting house Betano will make its third consecutive participation in the reality show 'A Fazenda', in its 16th edition. This time, the brand brings special themes to the cowboys' room, in addition to participating in activities such as the Farmer's Test, sponsored segments and branded content actions. The company will also have initiatives for engagement on social networks.
Betano users will also have the opportunity to participate in real-time bets while watching the program, with specific markets available for an interactive experience. The brand will also have a time slot for influencers to follow and share the reality show's routine on the internet.
The 16th edition of the 'A Fazenda' show ended its run on Record until December and will continue to be hosted by Adriane Galisteu. Last year, the program was sponsored by Aurora, Betano, Embelleze and Kwai.
In the style of BBB, the reality show shows an unknown side of the participants who will be tested in typical rural tasks, isolated from the outside world and the mass media without privacy for three months and still prove that they are intelligent and strong enough to withstand the traps of confinement. The competitors compete for the chance to win the grand prize, avoiding weekly elimination, until the last celebrity remains at the end of the season.
Betano is a sports betting house based in Greece. It is owned by the KGIL betting group. This international online sports betting platform has a presence in several countries around the world, such as Brazil, Portugal, Germany, Romania, Greece and Cyprus.
Operated by the Kaizen Gaming group and present in 17 countries, Betano is sponsored by Atlético Mineiro and holds the naming rights for the Série A of the Brazilian Championship (the Brasileirão Betano) and the Copa Betano do Brasil. This year, it sponsored the Copa América and Euro2024.
Source: GMB
