VIE 27 DE DICIEMBRE DE 2024 - 05:16hs.
Through its spin-off Flipzy.bet

Play55 expands operations entering the online betting market as a master affiliate

Play55, recognized for its success in the sweepstakes and capitalization market in Brazil, expands its frontiers by entering the segment of sports betting and iGaming. Consolidating its position as a leader in gaming solutions with millions of bettors and a solid network of partners, the company now launches Flipzy.bet, a spin-off that promises to revolutionize the sector as a master affiliate alongside six ‘bets’, as operator are called in Brazil.

Flipzy.bet will be a sports betting and online casino distribution hub, operating under the master affiliate model in partnership with one of the most renowned paid traffic groups in Brazil. With this new venture, Play55 seeks not only to diversify its operations, but also to offer the best value proposition to its distribution partners and customers, ensuring a safe, engaging and profitable gaming experience.

"Our strategy is clear: we have selected the most strategic and innovative bookmakers to be by our side on this new journey. We will use our broad and consolidated distribution network, which includes Play55 customers and partners, to move forward quickly and achieve our goals," said João Eduardo, investment partner and head of betting and casino at Play55.
 


To compose its portfolio, Flipzy.bet selected six bookmakers, including both national and international companies. This strategic set of partners was chosen with the commitment to generate significant and sustainable results, reflecting Play55's commitment to adopting bold strategies to expand its operations and achieve new goals.

Play55’s expansion into the online betting market is a reflection of the growing demand in Brazil for high-quality and diverse gaming platforms.

With Flipzy.bet, the company is not only exploring new opportunities, but also solidifying its position as an innovative force in the industry, always focused on providing maximum value to its partners and customers.

Source: GMB