Short testing period
We often see professionals running very short tests and assuming certain campaigns will not succeed based on preliminary results. Generally, tests should last at least a few days; otherwise, you might make hasty decisions based on incomplete data, leading to missed opportunities.
Limiting campaign budget too much
Here’s what Ettore Spinelli, an experienced affiliate and partner at PropellerAds, says: “iGaming campaigns are mostly based on RevShare/CPA models. This means you need a lot of data to make decisions. You can’t be afraid to spend R$ 500 without results.”
"To assess this type of campaign, you need to be willing to spend at least 10 times your average payout in the case of a CPA offer. With a RevShare offer, even more (players take time to make their first deposit and subsequent deposits).”
Excessive changes or changes at the wrong time
Making too many changes to campaigns during the testing phase is problematic because it prevents you from easily identifying the success/failure factors. The best approach is to design your tests with unique variables.
This mistake is especially dangerous in the iGaming vertical, where timing is a crucial factor for the success or failure of a campaign. You should avoid making changes to your campaign settings near major events and weekends; use periods of lower volatility for adjustments.
Working with fixed commissions
Fixed commissions may seem attractive to beginner affiliates because they offer a sense of security and consistency, but they can be limiting in the long run. The RevShare model, on the other hand, offers no earning limits – the affiliate receives recurring commissions as long as the players remain active.
Using insufficient indicators
It can sometimes be challenging to measure a campaign’s success, but it shouldn’t be. In the iGaming vertical, we see many affiliates using only the initial deposit to measure campaign success, which we consider a major mistake.
The number of registrations should also be considered a success factor – after all, without registrations, there are no deposits. It’s also worth considering other intermediate metrics, such as registration rate and pre-lander CTR.
Using deceptive strategies in creatives
The mistakes mentioned above can be judgment errors or lack of experience – all normal until now. However, using deceptive strategies in creatives is a matter of professional ethics.
Offering advantages that cannot be fulfilled may attract many players, but their experience will be ruined by the false promise made in the ads. And this can harm not only the platform but also the advertiser. Absolutely no one wins with this.
Starting or ending campaigns at the wrong time
As mentioned above, timing is crucial in iGaming campaigns, especially when it comes to sports events. We always recommend that affiliates start their campaigns 2-3 days before major events and gradually increase the budget until the day of the event.
Lack of consistency in bonus promotions
If you’re offering a bonus, do so at all stages of the marketing funnel. Inconsistencies between the ad and the landing page tend to generate distrust and reduce conversion rates.
Unoptimized Landing Pages
An outdated or unattractive landing page can deter potential players. Keep this page updated and filled with relevant information, attractive visual resources, and highlight any bonuses. A well-optimized landing page greatly increases conversion chances.
Ineffective CTAs
Including clear and attractive CTAs (Call To Actions) on the landing page is crucial when launching iGaming campaigns. Interactive elements, such as roulettes and other animations, improve user experience and encourage immediate registrations.
Long and complicated registration forms
Complicated registration processes tend to demotivate new players. Use simple forms and only ask for essential information, collecting additional details after registration. This facilitates conversion and improves user experience.
Not combining paid and organic traffic
Organic traffic, although it takes more time to deliver results, is more sustainable in the long term. Paid traffic offers quick results but creates a direct dependency on payments to generate leads. Combining both strategies can maximize the reach and effectiveness of your campaigns.
Avoid these mistakes and test PropellerAds ad formats to dominate the iGaming vertical in Brazil!
Source: GMB
