The world-renowned betting company bet365 has signed a historic betting sponsorship deal with the UEFA Champions League for the 2024/25 season. The news comes just under a month before the start of the main phase of the championship, with the most renowned teams, while the teams with access via the playoffs are being announced.
As part of the three-year global deal, the bookmaker’s advertising will appear on static and LED boards during matches of the world’s premier club football tournament, as well as on digital channels. In doing so, it becomes the first official sports betting partner of the Champions League.
In addition, football fans will be in for a treat. The partnership will offer a range of activations, including a free ticket giveaway to fans in different countries.
“As the first sports betting brand to sponsor the Champions League, we are delighted to join such a high-profile list of brand partners at such an exciting time for the tournament. bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to providing fans with experiences like never before,” the company said in an official statement.
To mark the start of the partnership, bet265 will be giving away thousands of tickets for some of the European competition’s 2024-2025 season matches.
In a statement, UEFA Chief Marketing Officer Guy-Laurent Epstein said that bet365 has over 100 million customers and is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. “We look forward to a successful partnership that not only elevates the experience for our fans, but also supports efforts to protect the integrity of the sport.”
Alex Salton, global chief marketing officer at bet365, said: “It is a pleasure for the company to join such a high-profile team of sponsorship brands."
“It is a great partnership. bet365 has a long and successful history in football and this prestigious partnership reflects our commitment to providing fans with ‘Extraordinary’ experiences every time,” he concluded.
The cooperation includes the sponsorship of the men’s Champions League tournament from 2024/25 to 2026/27.Brazilian football fans will soon be able to enjoy the new Champions League competition with a strong partner.
bet365 is one of the largest betting companies in the world, standing out among its competitors. Founded in 2000, headquartered in the United Kingdom, the platform has grown around the world and offers its services in several countries, including Brazil. Well established, bet365 has thousands of customers spread across our country.
With a complete website in 22 languages, the company has a variety of options for those who want to place bets online. The digital product, by the way, also includes a casino and other games. bet365 offers an experience that covers more than 96 sports and 1 million live broadcasts. In total, there are more than 19 million customers in almost 200 countries.
Source: GMB
