For 3C, the expansion and entry into this market comes at an opportune time, since in recent years the company has acted as an intermediary for negotiations and optimized the brand value of partner bookmakers with the Brazilian public.
Since 2020, names such as Betano, Sportingbet, Stake, Superbet, and others have worked with 3C to increase their authority in the country. Thus, for Carlos Saito, Managing Director of the new operation, now is the time to have a division dedicated to this sector.
"The creation of a business unit focused on iGaming was a natural move within 3C. This strategic expansion comes from the knowledge we have in traditional brand campaigns, with a focus on performance," said Saito.
"We are in a different and challenging scenario, but innovation has always been one of 3C's pillars and we will be pioneers in yet another sector. We want to ensure a specialized approach to a market that is very dynamic and unique, doing so responsibly, both in brand promotions and as affiliates," he concludes.
The interest in working with the betting market arose in 2020, when discussions began to regulate companies in the country. Since then, 3C Gaming has realized that Brazil has a demand for businesses to work in the sector with professionalism and responsibility. In 2025, the country will have regulations in force for iGaming and the need for specialized operations will be even greater.
"When we created 3C, our focus was to look at the gaming and eSports sector as a whole. The betting market has become part of this universe and this sector has become a specific part of the client portfolio," commented Renan Philip, CEO of 3C Gaming.
"Over the last few months, we have developed businesses focused on performance with several names such as Lucas Tylty, through Tylty Company, Mansão Green, by Neto Lima, as well as several streamers, content creators and media assets. This has led us to follow the evolution of the market towards performance marketing tactics - a great long-term opportunity that we have decided to embrace,” he says.
Even before the creation of the new division, in the first half of 2024, 3C was responsible for more than 30 thousand FTDs (First Time Deposits) for partner betting house platforms. Thus, the 3C iGaming operation is committed to supporting and sustainably developing the sector in Brazil. To this end, it will continue to operate with social and cultural responsibility, fostering a safe and transparent environment.
3C iGaming is an operating arm of 3C Gaming and acts as part of the next generation of affiliate companies in the digital betting market, using its expertise to connect brands, people and companies to create value and performance in a responsible gaming environment.
3C Gaming
Created in late 2020, 3C Gaming is a gaming partner focused on creating, connecting and collaborating with talents, brands and the community to expand the boundaries of gaming culture every day. With Renan Philip and Allan Fernandes, it manages the careers of Nobru, Cerol and Jefão and also co-manages the entire operation of the Fluxo Esports team, being responsible for holding proprietary tournaments such as the Copa Nobru and the Cerol Challenge.
In 2024, the company completed four years of existence with several businesses generated for its partners, including talents, streaming platforms, brands and publishers. 3C Gaming's portfolio includes projects for brands such as Bradesco, Listerine, Amazon, LG, Casas Bahia, Heineken, iFood, Tencent, Banco Next, among others. Niantic, among others.
Source: GMB
