GMB - What did it mean to win the SIGMA Asia award for Best Startup?
Max Tesla - Winning the SIGMA Asia award was a significant milestone for Blask. It affirmed our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights.
This award is not just a trophy; it's a testament to our team's dedication to pushing boundaries and setting new standards in the industry. It fuels our drive to continue challenging the status quo and leads the charge in revolutionizing iGaming analytics.
As a pioneering company in iGaming analytics, you launched an AI-based platform with analytical tools specifically designed for the sector. How does this work?
Our platform harnesses the power of AI to distill complex data into strategic gold. We employ state-of-the-art models, including computer vision and natural language processing, to sift through millions of data points sourced from OSINT (open-source intelligence).
Our computer vision model identifies and classifies iGaming websites with up to 91% accuracy, while our NLP model interprets site content, distinguishing between operators and affiliates. This dual approach gives iGaming businesses unprecedented insights into market trends and competitor strategies, empowering them to make informed, bold decisions.
Does Blask have plans to enter more deeply in the Brazilian iGaming market?
Absolutely. Brazil presents a unique and dynamic opportunity for Blask. Brazil has been a focus for Blask practically since the beginning of our project. We currently track 173 brands in Brazil on an hourly basis, providing us with an in-depth understanding of this dynamic market.
We recognize the immense potential in this market and are keen to bring our AI-driven analytics platform to Brazilian iGaming businesses. Our expansion strategy includes adapting our tools to fit the nuances of the Brazilian market, providing local operators with the same level of insight and strategic advantage that benefits our clients globally.
What are the main developments expected for the Affiliate Database by early 2025?
We plan to launch our Affiliate Database, which aims to track as many affiliate websites as possible to provide a comprehensive analysis of the affiliate landscape. The database will assess the impact of each affiliate in terms of how many players they drive to operators, offering valuable insights into their market influence.
We will leverage AI and computer vision to detect brands featured on affiliate websites, ensuring that operators have accurate and up-to-date information about their affiliate partners. Our platform will utilize comprehensive algorithms to predict the potential revenue generated from affiliate streams for operators utilizing affiliate traffic in their marketing strategies.
This will provide operators with a helicopter view of how the affiliate industry performs in specific markets, enabling them to make informed decisions and optimize their marketing efforts. Our goal is to make the Affiliate Database an indispensable tool for understanding and navigating the complex affiliate ecosystem.
Are there any new features or resources being added to the Games API by the end of the year?
Yes, we are rolling out several exciting features to form the core functionality of the Games & Game Providers Blask section that will also be available by API. By the end of the year, users can expect enhanced game tracking capabilities, including real-time data on game popularity and user engagement across different geos.
We are also integrating advanced analytics that will allow operators to benchmark their game offerings against competitors, identify emerging trends, and optimize their portfolios accordingly. These enhancements are designed to provide deeper insights into game dynamics, helping operators stay ahead of the curve in a rapidly evolving market.
How does Blask see the specific opportunities and challenges of the Brazilian iGaming market compared to other markets in Asia?
The Brazilian market offers a wealth of opportunities with its large and passionate gaming audience. However, it also presents unique challenges, particularly in terms of regulatory complexity and market fragmentation. Unlike many Asian markets, Brazil requires a tailored approach that considers local cultural nuances and player preferences.
Blask is well-equipped to navigate these challenges, leveraging our experience in diverse markets to provide insights that are both strategic and culturally relevant. We see Brazil as a vibrant and promising market where our platform can deliver significant value.
Has Blask conducted any preliminary studies or analyses on the potential of the Brazilian iGaming market? What is Blask’s main marketing objectives for the end of 2024?
Yes, we have conducted extensive research to understand the Brazilian iGaming landscape, and our platform already offers real-time discovery of the market. Our partners and customers are already utilizing our data to make informed decisions to gain a competitive edge.
Our main marketing objectives for the end of 2024 include establishing a strong brand presence in Brazil and demonstrating the transformative power of our AI-driven analytics platform. We aim to forge strategic partnerships with local operators, ensuring that Blask becomes the go-to solution for Brazilian iGaming businesses seeking data-driven insights.
What are the main criteria that Blask considers when evaluating entry into a new market, such as Brazil?
When evaluating entry into a new market, Blask considers several key criteria: market potential, regulatory environment, competitive landscape, and cultural fit. Businesses look for markets with high growth potential and a clear need for advanced analytics solutions. Understanding the regulatory landscape is crucial to ensure compliance and long-term success.
We also assess the competitive dynamics to identify opportunities for differentiation. Finally, we consider the cultural nuances that may impact market acceptance, tailoring our solutions to meet local needs effectively.
In terms of adapting your AI and analytics solutions for the Brazilian market, what considerations is Blask taking into account?
Adapting our solutions for the Brazilian market involves several considerations. We are focusing on localizing our models to understand the specific language and terminology used in Brazilian iGaming. This includes fine-tuning our NLP algorithms to accurately interpret local content and market signals.
We are also expanding our data sources to include relevant Brazilian market data, ensuring our insights are timely and contextually accurate. Additionally, we are prioritizing user experience, ensuring our platform is intuitive and accessible for Brazilian operators.
Are there any specific partnership or collaboration plans with Brazilian iGaming companies, similar to the partnerships you mentioned with other global brands?
We are actively seeking partnerships with leading Brazilian iGaming companies to bring our analytics platform to the market. These collaborations will allow us to tailor our solutions to meet the specific needs of Brazilian operators, leveraging their local expertise to enhance our offerings. We believe that partnerships are key to unlocking the full potential of the Brazilian market, and we are committed to building strong, mutually beneficial relationships with local players.
How does Blask plan to address regulatory and compliance challenges in Brazil, should you decide to expand your operations there?
Addressing regulatory and compliance challenges is a top priority for Blask as we consider expanding worldwide. We believe in transparency and accountability, so we are committed to track updates coming from local regulatory bodies to ensure our market analysis picture aligns with real-world legal requirements in Brazil.
What security measures are implemented to protect sensitive data in the Bonuses API?
We are committed to privacy, and it's important to note that neither the unreleased Bonuses API nor any other Blask feature contains sensitive player or private data. Our platform is built entirely on OSINT (open-source intelligence), which ensures that we only use publicly available data. This approach eliminates the risk of handling sensitive information and ensures that our clients' data remains secure.
What are the key learnings or insights that Blask can share based on your experience in Asia that could be applied in the Brazilian context?
Our experience in Asia has taught us the importance of adaptability and cultural understanding. In Asia, we learned that success requires more than just technological prowess; it demands a deep appreciation of local market dynamics and consumer behavior. This insight is directly applicable to Brazil, where cultural nuances play a significant role in shaping market trends.
We also learned the value of strategic partnerships in navigating complex regulatory landscapes. By applying these lessons to Brazil, we are confident in our ability to deliver actionable insights for our partners and customers that resonate with the local market and drive meaningful results.
Source: Exclusive GMB
