VIE 27 DE DICIEMBRE DE 2024 - 03:45hs.
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Pragmatic Play adds horse racing to its sportsbook offering

Pragmatic Play, a leading content supplier to the iGaming industry, has extended its popular sportsbook product with the launch of horse racing. The latest product launch sees coverage of the vertical from over 30 global territories become available to operators and their customers.

Horse racing is one of the world’s most popular sports to bet on, with major national and international races taking place throughout the year.  

Pragmatic Play Sportsbook is a fully integrated sports-betting solution covering the entire trading lifecycle, from event creation to bet settlement. It features custom markets, dynamic odds, and risk management across thousands of sports competitions, all backed by official data that maximises margins.

Operators also benefit from unparalleled localisation and customisation capabilities, allowing them to tailor the user experience to their brand.

The inclusion of the new horse racing product underscores Pragmatic Play’s commitment to delivering a leading sportsbook solution that covers the most popular sports-betting markets.

Gareth Crook, SVP of Sports at Pragmatic Play, said: “Our latest product launch provides Pragmatic Play clients with access to a market-leading horse racing product. Horse racing is now available as a fully managed service inclusive of odds, best-in-class racing content, live video streaming and global horse racing data. 

Many of our team grew up with the sport and we are delighted to bring the product to the market. Racing is essential for any sportsbook operator, with ‘always on’ racing coverage from tracks all around the world a cornerstone of any sportsbook product.”

Pragmatic Play, headquartered in Gibraltar, is a leading game supplier providing player favourites to the most successful global brands in the iGaming industry. Powering up new possibilities of play through one single API, the company offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sportsbook, and more, available in all major regulated markets, languages, and currencies.

Source: GMB