With the concept “A hit is a goal. A hit wins. A hit takes. BateuBet”, the film features Cauã Reymond consulting his pet octopus on his bets, inspired by Paul the Octopus who made predictions during the 2010 World Cup. The piece reinforces how important strategy is when betting.
“Our goal with this campaign is to show that, just as Cauã trusts in the ‘octopus’s voice’, BateuBet provides its users with a strategic and intelligent approach to have fun responsibly,” says Daniel Ottoni, CCO and Managing Director of ZMES.
The campaign, created by ZMES, will be broadcast on several channels, including TV, digital media and social networks. The visual identity was designed to highlight the interaction between strategy and fun, reflecting BateuBet’s commitment to offering a fun and efficient betting environment.
“We want bettors to see BateuBet as the right choice for those looking for the best odds and fun in betting,” concludes Alexsandro Paulo, from BateuBet.
Production by Pinguim Studio, directed by Richard “Cabelo” Antonio Silva, photography by Felipe Lion and executive production by Arthur Sperry. 3D production by Dirty Work, animation by Gustavo Leal and Faga Melo. Audio by Ritmika, with musical direction by Henrique Tanji.
Betting house BateuBet also filed a license application last week to be able to operate in Brazil from January 2025 and is awaiting authorization from the Ministry of Finance.
Source: GMB
