This Friday (23), a manifesto video was released on EstrelaBet's social networks to celebrate the commitment, marking the kickoff of this partnership. The contract, which is valid for five years, includes the right for the company to use a box and central seats; the creation of content for the stadium's social networks, in addition to displaying the brand on panels and signs inside the "Gigante da Beira-Rio" (as the stadium as called).
On Sunday (25), when Internacional will host Cruzeiro at home for the 24th round of the Brazilian Championship, EstrelaBet will open the doors of its box at 'Coração do Gigante' to guests, with the aim of celebrating this new moment and reinforcing its commitment to cheering for the "Colorado".
In addition, fans who are walking around the courtyard, around the stadium, will also be impacted by activations, content and gifts from the brand.
Paulo Pinheiro, CEO of BRIO, administrator of Beira-Rio, spoke enthusiastically about the news: “BRIO celebrates the arrival of another important company to its client portfolio, partners of Beira-Rio Stadium. Furthermore, EstrelaBet’s arrival further strengthens the bonds between SCI, the Colorado fans, and Beira-Rio!”
“Beira-Rio is one of the main stadiums in our country, accustomed to hosting large audiences and significant national and international competitions, highlighted by the 2014 World Cup. Partnerships like this are very meaningful to us, and we are proud to be part of this moment as Beira-Rio rises again after the tragic floods that hit Rio Grande do Sul”, stated Leandro Figueiredo, head of sponsorships at EstrelaBet.
The partnership is also celebrated by Ariane Roquete, Market Director at RBS Ventures, who, together with Tornak Holding, works on the marketing of Beira-Rio's advertising and experience assets for Ventures Estádios: “The home of the Colorados will now also be the home of EstrelaBet in Rio Grande do Sul and numerous special projects are coming up, increasingly expanding the brand's connection with fans at the 'Gigante do Beira-Rio'.”
A long-time partner of Internacional, EstrelaBet has sponsored the club's men's soccer team since 2022, including featuring the most prominent space on the Gurias Coloradas jersey, Internacional's women's soccer team. With a contract renewed last year, valid until 2026, the company has guaranteed significant revenues for the club, facilitating major signings for the squad.
Source: GMB
