GMB - When was TipSync.com founded?
Sergio Cusano - TipSync.com was founded about 5 years ago under the name BetSync.com. On the advice of experts, we changed the name to TipSync.com to avoid the penalties associated with the word "bet" and to advertise without restrictions, becoming an incubator for new customers.
What is TipSync's relationship with the Brazilian and Latin American betting market?
We have received requests in the past to conquer the Brazilian and Latin American markets, but we were not yet ready to meet the potential demands. We know that this is one of the most interesting and eager markets for innovation. Today, we have strengthened our structure to face it. And we are more confident about it.
What have the company created that is so revolutionary?
We developed a real-time statistical service for roulette and baccarat, with an algorithm that calculates delays and presences with over 100 types of bets on more than 50 tables from major providers (Evolution, PlayTech, and Pragmatic). Users receive smartphone notifications for extraordinary events (e.g., a red or black color delay of over 20 spins, with an alert indicating which table to bet on).
What is TipSync’s proposal for Brazil?
Our service is unique in the world; the tools we offer to roulette players are indispensable. This allows bookmakers to reactivate their dormant customers, acquire new ones, and retain them 100%.
With our web app and the business model we’ve implemented, we’ve completely eliminated the need for advertising costs to acquire customers. Betting sites that partner with us will not only differentiate themselves from competitors but also save on the costs of acquiring new customers.
Here’s how it works: betting sites have their own manager who recruits affiliates to bring customers to their site. Typically, a betting site has at least 50 to 100 affiliates.
The business model we’ve already tested in Italy works as follows: TipSync selects a partner betting site after thoroughly explaining the project. Then, the manager of the betting site that partnered with Tipsync announces to their affiliates that they have partnered with the company and schedules a presentation for a globally exclusive service. We present the service to the affiliates, and TipSync will only make this service available on the partner site. This means that the end customers must deposit on the partner site to access our service.
In what way can the new Brazilian regulation help your company to conquer the Brazilian market?
We are a next-generation web agency specialized in creating new services for the gaming world.
Can you name the companies with which you have partnerships inside and outside Brazil, and what marketing strategies are you preparing for next year?
As mentioned earlier, we currently do not have any partner companies in Brazil or LATAM, but we will update you soon. Regarding the novelty of this extraordinary service, we will give you just a preview: we have created a virtual assistant that bets only on the site that partners with TipSync; it cannot do so elsewhere. This virtual assistant is indispensable for the customer, which is why there is 100% retention. We prefer to reveal other innovations to the sites that will become our partners.
Who is your agency targeting?
We target the casino gaming world, both the B2B and B2C markets.
What is your differentiating factor? Why should a betting site choose you?
Our exclusive worldwide services enable our clients to outperform their competitors, who only offer repetitive bonuses and cashback.
Why do betting sites choose to partner with TipSync?
Because they can retain and acquire new customers, and they have the opportunity to re-engage their dormant customers, offering a differentiating factor compared to their competitors.
What advantages do players have?
Our strength lies in listening to the needs of each individual customer and turning their requests into exclusive services. The feedback is excellent because we realize their desires.
Can you give us a preview of your next exclusive service?
We have created an AI-based personal assistant that bets 24/7 for the player, following parameters set by the player themselves, with stop-win and stop-loss features to ensure responsible gambling.
What do you expect for the future?
We want to make TipSync increasingly efficient and indispensable for our customers, expanding our real-time statistical realm to football and other sports. We aim to grow globally, particularly focusing on expanding into the Brasilian and LATAM market, thanks to a major betting site, an investment fund, an angel investor, or a gaming multinational.
So your business model satisfies everyone?
Yes, it’s a scalable win-win-win model for TipSync, the partner sites, and the customers. As you mentioned, a real gem.
What marketing strategies are you using now to attract betting operators? What would happen if there was a lot of demand?
We expect many operators to contact us directly at [email protected], but we will choose only 3 operators and to reward them we will offer our service with a big discount.
Source Exclusive: GMB
