Optimizing the user experience is crucial to being competitive as the online gaming market expands in Brazil.
34% of people who bet online do so more than once a week in Brazil, according to the survey. The growing supply and competitiveness in the market require players to have the best experiences to win bettor loyalty.
In the last two years, the online gaming sector in Brazil has grown by more than 430%, according to a study carried out by Datahub, a Big Data & Analytics platform.
Furthermore, Brazil is currently the fourth largest market in the world for the gaming sector, as revealed by a recent survey conducted by the International Betting Integrity Association (IBIA) and the Brazilian Institute of Responsible Gaming (IBJR).
The ease of withdrawing winnings is the main argument when choosing between different betting sites, according to 49% of Brazilians surveyed by Zimpler.
Technology is a differentiating aspect when it comes to online money transfers, with 46% of respondents mentioning the ease of use of the platform as a key factor.
Regulatory compliance is an aspect considered by a large number of Brazilians, 33%, as is the fact that the betting platform is a renowned and reputable site (37%).
Both topics outweigh the preferences of Brazilian bettors in relation to other issues, such as the variety of betting options beyond sports, which is important for 27% of them.
37% of survey participants said they switched betting sites due to lengthy payment processes when placing a bet or withdrawing money.
“The online gaming market is facing a crucial moment of expansion in Brazil, and offering maximum guarantees of secure and instant transactions is becoming a fundamental element for companies that want to succeed in the country. The user must have the best possible experience, and the site must adapt to the preferences of local bettors, always with high-quality guarantees and easier processes when making deposits and instant withdrawals of winnings,” explained Johan Strand, CEO of Zimpler.
One of the most frequent problems that bothered Brazilian bettors surveyed by Zimpler was the delay in the transaction process (18%), followed by those who did not feel safe when placing a bet because the site did not seem completely trustworthy (17%).
Other problems mentioned less frequently by respondents were the difficulty of using the platforms, delays or interruptions in the payment process and the lack of customer service when dealing with these problems.
“Speed, simplicity and security are key to success in a market as tough and competitive as online gambling in Brazil. Companies should not neglect these points to grow in the country,” added Strand.
IBJR data shows that Brazil has all the conditions to achieve a high channelization rate (percentage of players who bet on regulated sites) and fiscal returns of $2.3 billion in GGR (Gross Gaming Revenue) by 2025.
“In this context, having a payments platform that adapts to complex or evolving regulatory environments is essential to succeed in a sector as competitive as online gambling. Zimpler’s cutting-edge payments platform, as well as its specialized fraud prevention team, have already proven their worth in the European gambling market, and this expertise can make a huge difference at a crucial time of expansion of the gaming scene in Brazil,” added Strand.
Zimpler is a leading provider of instant banking payment solutions, connecting businesses to over 350 million customer bank accounts across 25 markets.
Founded in Sweden in 2012, the company aims to democratize payments globally and unlock growth opportunities for businesses around the world.
With faster transactions, stronger compliance, and better service, Zimpler is a driving force in solving complexity and driving business forward around the world.
Source: GMB
