Alex W. Pariente, Vice President, Hotels and Casinos, Hard Rock International and Karina Faber, Director of Global Marketing, Hotels, Hard Rock International
Alex W. Pariente, Vice President, Hotels and Casinos, Hard Rock International and Karina Faber, Director of Global Marketing, Hotels, Hard Rock International
Hard Rock International is planning a significant expansion in Brazil, focusing on four main areas: attracting tourists, investing in local hotels, regulating digital gambling and gaming, and potentially legalizing casinos.
Investments and expansion
The group is entering the Brazilian market with a multifaceted approach. The company aims to attract tourists who already frequent its resorts and casinos in locations such as the United States and the Caribbean. In addition, Hard Rock intends to invest in the Brazilian hotel industry through licensing and partnerships for future operations.
Legislation and regulation
Pariente highlighted the importance of legalizing physical casinos and regulating digital gambling and gaming in Brazil. Hard Rock is closely monitoring the progress of the bill that could allow casinos to operate in the country.
The company is willing to make large direct investments, especially if the legislation provides legal certainty and economic viability. The company is already considering starting its investments in Brazil in the digital area, but is also prepared to invest in casino projects, if conditions are favorable.
Local partnerships
Hard Rock values ??the know-how of local entrepreneurs and is seeking partnerships to adapt its projects to the Brazilian market. In countries where it already operates, the company enters into partnerships with brand licensing and management contracts. In Brazil, the company has explored the possibility of developing products together with local developers, with the option of assuming direct investment and management.
Projects in Las Vegas
Pariente also spoke about Hard Rock's project in Las Vegas, where the company acquired the Mirage and is investing billions of dollars in transforming the site into a new casino resort, Hard Rock Las Vegas. This project represents a major investment and promises to transform the Las Vegas destination once again.
Experiences and destinations
The executive mentioned that Hard Rock offers a series of unique experiences in the United States, such as Hard Rock Hollywood, with its guitar-shaped architecture and several attractions.
In addition, he highlighted that the company has a hotel in New York with easy access to Atlantic City. These offers may be attractive to Brazilian tourists, who are increasingly exploring different international destinations.
Ownership model
Pariente emphasized that Hard Rock is committed to leveraging the company’s global expertise to help legalize and regulate gaming as entertainment in Brazil.
The company believes that legalization should be as inclusive as possible, without a single investor for exclusivity, and is willing to share its best practices and experiences to ensure the success of this process.
In summary, Hard Rock International is strategically positioning itself to expand its operations in Brazil, leveraging its global expertise and adapting to local conditions.
The company is ready to invest in both casino resorts and entertainment areas, with a focus on creating exceptional experiences for Brazilian and international tourists.
Source: GMB
