The panel, titled ‘Driving Brand Success With AI: High-Speed Partnerships that Move the Needle,’ will be part of the ‘Leaders’ track on the first core day of the SBC Summit Latinoamérica, scheduled for October 29-31 at the Seminole Hard Rock Hotel & Casino, Miami.
Joining Calderón on the keynote panel will be Alvaro Melendez (Co-founder & CEO, CRANT) and Lina Silva (CEO, WANDR Studio). Together, they will delve into the role of AI in brand collaborations, examining its influence on brand analytics, fan engagement, and sponsorship strategies. They will also provide valuable insights on maximizing the impact of these partnerships for brand growth.
Reflecting on her upcoming appearance, Calderón shared: "For too long, motorsports have been viewed as a male-dominated arena, and for female drivers like myself, securing key sponsorship deals is crucial for challenging this perception."
"I'm thrilled to be part of a panel focused on elevating the visibility of female drivers, especially through the lens of such a transformative technology as artificial intelligence. I also look forward to inspiring delegates to pursue such partnerships and discussing with my co-panelists how AI can be used to increase brand engagement."
Hailing from Bogotá, Colombia, Calderón’s love for driving took root when she was just nine years old. Her older sister and future manager, Paula, introduced her to the world of racing, starting with go-karts at a rental track near their home. Though her parents were initially hesitant, they eventually gifted her a red go-kart at age 10, while her father shared his knowledge of racing mechanics, which sparked her ambition to race professionally.
To date, she remains the only woman to have competed in the FIA Formula 2, the stepping stone to Formula 2. Additionally, she became the first Latin American female racer to drive an F1 car, serving as a test driver for the Alfa Romeo Racing F1 Team for four years.
She has competed internationally across most continents, becoming the first female to race a full championship in the Japanese Super Formula. After A 13-year absence of female drivers, Calderón joined Indycar in 2022.
Calderón has raced twice in the legendary 24 hours of Le Mans, finishing 9th in her first participation with the Richard Mille Racing Team in an all-female lineup. In 2020, she competed in the European Le Mans Series, and in 2021, the World Endurance Championship. She has also competed twice in the 24 hours of Daytona and is racing this year in the IMSA WeatherTech Championship in the United States, driving an Honda NSX GT3 Evo22.
Rasmus Sojmark, CEO & Founder of SBC, remarked: "We are truly honoured to have such an inspirational figure at the upcoming SBC Summit Latinoamérica."
"Throughout her career, Tatiana has demonstrated that passion, determination, and not being constrained by the status quo are essential ingredients for success—lessons that many in our industry can benefit from. I’m excited to learn more about her remarkable journey."
Organizers invite: “Secure your spot at the upcoming SBC Summit Latinoamérica with our Early Bird ticket offer granting access to both core days of the event, including the exhibition floor, conference content, and evening networking parties, all for the discounted price of just US$400.”
Additionally, operators can apply for free passes to the event here, while affiliates can do so here.
Source: GMB
