MIÉ 18 DE SEPTIEMBRE DE 2024 - 04:25hs.
Osman Walker, Chief Strategy Officer

“SimplePlay targets Brazil with culturally tailored slots and games"

Targeting the new regulated market, SimplePlay aims to develop games tailored to Latin American preferences. In this exclusive interview with GMB, the company’s Chief Strategy Officer Osman Walker explains how they research themes and create titles that appeal to their audience. “We are committed to creating an intuitive interface that caters to Brazilian players,” he states.

GMB - How does SimplePlay adapt its slot, table, and fishing games to meet the specific preferences and regulations of the Brazilian market?
Osman Walker
- SimplePlay is actively working on adapting its games to meet the preferences of Brazilian players. We are in the process of researching cultural themes and gameplay mechanics that will resonate with this vibrant market. Our team is dedicated to understanding the unique aspects of Brazilian culture to create engaging content that aligns with local tastes.

Considering that Brazil has a diverse culture and a growing market, it would be interesting to understand how SimplePlay customizes its products to attract Brazilian players, both in terms of design and user experience.
We’re planning to customize our products specifically for the Brazilian market by incorporating culturally relevant themes and designs. This future-focused approach ensures that our games will be both visually appealing and culturally resonant.

From a user experience perspective, we are committed to creating an intuitive interface that caters to Brazilian players. By prioritizing accessibility and seamless gameplay across devices, we aim to deliver an enjoyable gaming experience for all users. Our efforts are focused on creating games that Brazilian players will love, setting the stage for a successful entry into this diverse market.

What are the main features and themes of your slot games that resonate most with the Brazilian audience? Which ones are the favorites?
Even though our games tailored to the Brazilian market are still in development, we've noticed some patterns from existing data. Slot games are particularly popular, with "World Cup Night" and "Mother of Dragons" standing out as favourites. This likely reflects the Brazilian love for sports and the widespread appeal of the popular TV show "Game of Thrones," from which "Mother of Dragons" is inspired.

What strategies is SimplePlay implementing to increase its presence in the online gaming market in Brazil, especially regarding slots, table games, and fishing games?
We’re actively strategizing to enhance our presence not only in the Brazilian online gaming market, but also in the wider Latin American region. We are focusing on building partnerships with local operators to ensure our games reach a wide audience. By collaborating with key industry players, we aim to effectively introduce our diverse portfolio of slots, table games, and fishing games. Through these efforts, we are laying the groundwork for a successful expansion into the Brazilian market.

How does SimplePlay utilize feedback from the Brazilian market to improve and innovate its games, especially slots and fishing games?
We’re still in the early stages of gathering feedback from the Brazilian market to enhance our game offerings. We are conducting surveys and engage with local partners to understand player preferences and expectations. This valuable information will inform the development of our slots and fishing games, ensuring they resonate with Brazilian players.

 By incorporating player insights, we aim to innovate and refine our games, introducing features that align with local tastes. Our commitment to continuous improvement will enable us to create engaging and culturally relevant gaming experiences, tailored specifically for the Brazilian audience.

Collecting player feedback can be vital for developing products that truly resonate with the local audience. It would be interesting to know how the company integrates this information into its game development.

 SimplePlay’s strategy has always been about establishing a robust feedback loop, which has been massively successful in the current markets we operate in. Looking into Brazil, players still guide our game development process. We will actively seek input through various channels, such as online forums and direct communication with the iGaming community.

Once collected, this data will be integrated into our development pipeline, allowing us to adapt and refine our games accordingly. Our goal is to create a dynamic and responsive development process that ensures our products meet the evolving needs and desires of Brazilian players.

Does SimplePlay have any plans to launch table or fishing games with a more local approach, considering the traditions and tastes of the Brazilian audience?
Yes, we are exploring the development of table and fishing games with a local focus for the Brazilian market. We are researching traditional themes and cultural elements that can be integrated into our games. This will allow us to create experiences that resonate deeply with Brazilian players.

By incorporating these cultural nuances, we aim to offer games that provide both familiarity and excitement. Our commitment to localization ensures that our products will reflect the unique tastes and traditions of Brazilian players, enhancing their gaming experience.

Source: Exclusive GMB