Operating in the most important markets in Latin America, such as Argentina, Colombia, Mexico, Panama, and Peru, Amusnet approaches strategic expansion with proven dedication to exploring different regional opportunities and enhancing its credibility and influence throughout the continent.
In line with this strategy and with the imminent local regulation, Amusnet strengthens its presence in Brazil by hiring Marco Pequeno as the country manager. This strategic move positions Amusnet to offer the best service to Brazilian operators, further solidifying its status as a prominent content provider in the LatAm market.
Marco Pequeno will take on the responsibility of overseeing Amusnet's operations in Brazil. He will be instrumental in establishing efficient communications with both existing clients and new operators.
This initiative aims to improve collaboration and engagement with the company’s client base. Additionally, Marco will focus on developing strategies to enhance operator performance, facilitating the penetration of Amusnet’s products in the market. His leadership will be crucial for positioning Amusnet for sustainable growth and success within the Brazilian market.
"The selection of our new country manager for Brazil is a clear sign of our commitment to deepening our presence in this dynamic market. We welcome Marco to our growing team in Latin America and are confident that his experience and market knowledge will contribute to the success of Amusnet's strategic growth and localization plan in Brazil," commented Irina Rusimova, Chief Sales Officer at Amusnet.
A key component of Amusnet's strategy in Brazil is the establishment of a local company as one of Marco Pequeno's first steps. This initiative will enable the company to provide better localized services to operators, enhancing support while improving financial performance and reducing costs.
By operating within the Brazilian market, the company seeks to strengthen ties with its clients and customize services to meet the specific desires of the region.
"The decision to open an Amusnet branch in Brazil is further proof of our investment in the market, our interest in doing things right, and our desire to be close to our clients. We are committed to providing the best experience for our operators and their users, and this directly involves the Brazilian office, with a Brazilian team that understands the culture, the industry, and all its nuances," commented Marco Pequeno.
Pequeno holds a degree in marketing from the Universidade Presbiteriana Mackenzie and an MBA in business administration from Fundação Getúlio Vargas.
He has a solid background as one of Brazil's leading iGaming consultants, with years of experience in the Brazilian industry, working in various facets of the business and collaborating with a vast and diverse range of clients.
His educational background and industry experience position him as a recognized leader in the field, whose contribution will enhance Amusnet's image as one of the favorite providers in the LatAm market.
Amusnet is a leader in content provision, known for offering high-performance products with innovative solutions in the iGaming world. With over 300 captivating slots, exciting table games, and an immersive Live Casino studio, the portfolio can be found on over 2,000 operator sites.
The company operates in more than 35 markets, a number that continues to grow, ensuring a safe and enjoyable betting environment across different continents. The latest addition to the diverse portfolio was the launch of physical machines in February 2024. "Our team consists of over 800 professionals, and we continue to expand our network of offices," the firm highlights.
Source: GMB
