With the increasing regulation of the betting market, a priority of the communication strategy will be to highlight Sportingbet's main attributes, consolidating a brand as trustworthy, attractive and relevant to the public.
“VOA has shown all the attributes to help us position ourselves as a reference in the segment also in social media, seeking to engage consumers in an authentic and captivating way,” says Dimitri Araujo, Head of Marketing at Sportingbet.
“It is a universe that is connected to the skills of VOA, both in sports and in the technology environment. We are committed to applying our broad knowledge in digital culture and sports in favor of a very strong and pulsating brand,” completes Otto Frossard, partner of VOA.
With a new partnership, as accounts and online profiles of the brand have more entertainment content, there is also information strictly related to bets. For attention, VOA builds a dedicated team with a unique configuration: trazendo, in addition to creatives, creators who stand in front of the cameras and interact with the audience, expanding the possibilities.
The service also comes with a star of influencers, such as the comedian and creator of stories Pedro Certezas. “For 5 months we've been in the market, different projects and proposals, and we found at Sportingbet and on VOA two partners who celebrate the value of the creative freedom of Certezas, a breeder of singular content with an engaged and active community,” comments Rodolfo Mohr, partner of the Galeano agency – representative of Certezas in the sports betting segment.
Another novelty is the Betão persona, real propaganda garoto-creado pela VOA to solidify a brand, like the classics of propaganda, porém repaginado para los novos tempos. “In some moments it will be its own brand, like not Tik Tok. In addition, he acts as a creator, interacting with consumers and talking about various content,” explains Frossard.
A Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.
Source: GMB
