André Alves, Director of Control F5, explains how the partnership works: "In this joint effort, we will share the Income Access affiliate network for Brazil. Our aim is to generate greater maturity and structure in the affiliate market. Once the market is developed from a regulatory standpoint, we will offer Income Access, an excellent and high-performance affiliate tool. We want to grow the affiliate segment with good agreements, stimulating the sector's evolution."
The executive also highlights the importance of the partnership with Income Access for Control F5: "Working with Income Access represents a significant step for Control F5 and the iGaming market in our country. Through this agreement, our goal is to provide affiliate partners with a top-notch affiliation management platform, facilitating the growth and success of their operations."
“We are very motivated by the opportunities this collaboration will bring to the sector and confident that it will further strengthen our market position,” he reinforces.
Partnership promises a revolution in affiliate marketing in Brazilian gaming
Income Access is a world leader in solutions for the online gaming market, while Control F5 offers various services aimed at the gaming segment, with one of its flagship services being comprehensive advisory for affiliate programs. The joint work of the two companies promises a revolution in Brazilian affiliate marketing.
Increasing productivity and performance in affiliate marketing in the national gaming market is a goal of Control F5. With the help of Income Access, achieving this goal will be greatly facilitated, as André Alves explains: “The increase in productivity and performance in affiliate marketing in the national gaming market is a goal of Control F5. By sharing the Income Access affiliate network and its management system, we believe we will achieve this goal more efficiently."
"The partnership will allow us to offer our affiliates the best available tools to optimize their operations and maximize their results.”
Overall, the growth prospects for the gaming sector are very positive. During the regulatory process, the Brazilian sports betting market has been rapidly advancing, more than doubling in size throughout 2023.
According to Datahub, the sector in the country grew by 135% in just one year, from August 2022 to August 2023.
Regarding the affiliate marketing scenario, the prospects are also very encouraging. The travel ads, online gaming, and financial topics segments stand out as the best performers, as reported by Admitad. According to the report, affiliate marketing in online gaming grew by over 174%.
In terms of the number of active programs, there was an increase of nearly 50%, compared to data from 2022. In Brazil, affiliate marketing also saw significant growth in 2023, registering a 40% increase, according to Rakuten Advertising.
Control F5 and Income Access solutions are now available to gaming operators and affiliates.
For more information, contact Control F5.
Source: GMB
