Like much of the global gaming market, OneFootball has been following the development of the regulation of the Brazilian gambling market, which is “significant” as the company “refines our strategy with trusted betting brands in the country,” explains Murilo Lima.
“This phase aims to enhance user experience by partnering exclusively with reputable companies and offering customized products tailored for this audience. Additionally, we’re developing a marketplace where these brands will actively participate, solidifying OneFootball’s role as a comprehensive platform seamlessly integrating football fans and sports bettors.”
Regarding advertising and sponsorships, Lima states that the current landscape is set to change: “Brands will increasingly prioritize investments in trusted media, publishers, and apps to align with regulatory requirements and maximize their advertising effectiveness.”
From its position as a world leading football app, Lima details how selective will OneFootball be in its promotion of ‘bets’, as the operators are called in the country: “We maintain a selective approach with Brazil-licensed bookmakers to ensure our users have the best experience possible. Our focus is on delivering an exceptional user experience with content and advertisements that resonate seamlessly with their interests.”
When asked about how football audience engagement differs in Brazil in comparison to other markets, Lima explains that local fans “prioritize emotions and passion over mere statistics. They seek content that goes beyond numbers, unlike fans in other regions who often focus heavily on data, especially in betting.”
“OneFootball understands this preference and offers a blend of emotional storytelling and insightful statistics. This approach makes us the ideal platform for Brazilian fans who value both the passion of football and the depth of its analysis.”
Regarding which is the best tool for audience capture and engagement, Lima has no doubts: “Mobile devices are the ideal platform for betting bookmakers to effectively promote their brands. Platforms like OneFootball use this by sharing engaging text, videos, and stats, ensuring they reach the audience at the right time when bet consideration is high. This strategy boosts visibility, engages users, and attracts those interested in betting opportunities.”
Finally, Lima states that “betting brands should follow OneFootball’s developments in Brazil because we can connect them with deeply engaged football fans. Our platform helps brands achieve three key KPIs: acquiring new customers, increasing customer logins, and boosting bets placed.”
“We aim to be the top betting marketplace for football fans, enhancing visibility, engagement, and relevance through strategic partnerships and a user-friendly approach in the dynamic Brazilian market,” Murilo Lima concluded.
Source: SBC News
