JUE 19 DE SEPTIEMBRE DE 2024 - 14:40hs.
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Paag launches customized technology to leverage the financial sector of bookmakers

The sports betting market is going through a crucial moment in Brazil. The new regulations, as well as the growing competition, bring challenges to companies in the betting sector. And one of the biggest is the financial management of operations, an issue that Paag intends to solve with the launch of its new product: Paag Finance.

The dynamics of the betting market demand robust financial management. Bookmakers must also deal with the volatility of sports results, which can significantly affect their profits. In short, the current scenario requires highly strategic financial management, capable of navigating between regulatory requirements and competitive market pressure.

Aware of this scenario, Paag has been standing out with financial solutions for bookmakers. Among the products launched by the bettech is Finance, which the company defines as a customized bank for sports betting operators.

One of Finance's biggest differentiators is its adaptability to the different contexts that each business presents. Paag guarantees that it is possible to develop tailored solutions for each bookmaker, offering a personalized experience, in addition to guaranteeing the services of a complete bank. With Finance, it is possible, for example, to integrate the digital account with payment systems, which ensures fluidity for operations.

Another highlight is the monitoring of operations. The technology offered by Paag provides a customized dashboard, which allows managers to monitor all financial processes. From there, you can manage your business with real-time insights that help you make the best decisions possible.

The Finance solutions package includes:

* Digital account integrated with the Central Bank, which simplifies customers' financial processes.

* An investment platform focused on transforming idle money into profits and integrated with investment marketplaces.

* Credit card to manage team expenses efficiently, facilitating processes such as reimbursement and expense control.

“With the solutions offered by Finance, Paag is establishing itself in the market as the ideal partner for betting houses that want to increase their competitiveness in the market,” comments João Fraga, CEO of Paag.

In addition to Finance, Paag has also been working hard with products focused on other segments of the management and operation of the betting sector. Shield, for example, guarantees protection via artificial intelligence against risks and fraud in operations.

Payments is a product focused on providing an efficient solution for payments received by betting houses.

With this service package, Paag is establishing itself in the bettech market as one of the main providers of solutions for betting operators that want to be competitive in the context of the new market regulations.

Source: GMB