The 'vaquejada' is a sport typical to the Nordeste region of Brazil, in which two cowboys on horseback pursue a bull, seeking to pin it between the two horses and direct it to a goal, where the animal is then knocked over.
There will be 14 matches, with more than R$3 million (US$542k) in bets between the teams. BETesporte, the official sponsor of 'X1 Vaquejada Brasil', has decided to offer free admission to the event, reaffirming its commitment to the democratization of entertainment.
Heitor Melo, marketing director of BETesporte, said: "We want to repay the affection of the public who have embraced 'X1 Vaquejada Brasil'. In the last edition, we managed to collect more than 20 tons of food for flood victims in Rio Grande do Sul and charities in Serrinha-BA. This time, we decided not to charge an entrance fee so that all sports lovers can participate."
Singer Pablo, BETesporte ambassador and known as the king of suffering, also said: "It is an honor to announce that we are participating. BETesporte is bringing the largest vaquejada in Brazil to Garanhuns. I am very happy to be part of this partnership."
The live broadcast will be broadcast on the X1 Vaquejada Brasil channel on YouTube, which already has 141,000 subscribers and millions of views. Bets with special odds are already available on the BETesporte website.
Source: GMB
