GMB: What are the main strategies for promoting an iGaming business effectively?
Matheus Gonçalves: It is crucial to define the target audience according to the type of game you operate, as each type has its own particularities. It is essential to know the communication channels that your audience uses to ensure the assertiveness of the campaigns. In addition, working with promotions and bonuses is an excellent way to attract the attention of the target audience.
“My betting house is not generating leads. What can I do to reverse this?”
The first step is to identify which processes are not yielding results. Define the audience you want to attract based on age (18+), geolocation, search interests and digital behavior. Then, set clear objectives, such as brand awareness, engagement, registration or sales. Create promotions aligned with these objectives and maintain a budget of at least 100 dollars per day for each objective.
How to avoid blockages when advertising a betting house?
It is essential to understand and follow the rules established by the advertising platform you wish to use. Establish a strategy that involves well-positioned creatives and audiovisual materials that comply with established definitions and jurisdictions for the betting market. Stay tuned for new regulatory standards for the iGaming market in Brazil.
What are the differences between the Setebit platform in this segment?
Our system provides the GTM (Google Tag Manager) function, a tool that facilitates the implementation and management of tracking tags on websites and applications without the need to directly modify the code.
The main benefits of GTM include agility in tag management, centralization of scripts, flexibility to customize tracking, reduced dependence on developers, integration with various marketing and analysis tools, and improvement in data collection and accuracy, resulting in more efficient operations and more robust data analysis.
For operators who want to increase their profits in the iGaming market, Setebit offers customized solutions with more than 400 bookmakers operating throughout Brazil. The Setebit System, a smart choice for those who understand iGaming.
Source: Setebit
