“This collaboration is a pioneering effort in integrating lottery services into a digital account. It not only reinforces the commitment to innovation of both companies, but it is also part of the transformation that the gaming market is experiencing by enabling a new way of accessing and using lottery services in Brazil,” says Márcio Malta, CEO of Sorte Online.
He emphasizes that the company has already established other similar partnerships, such as those that are already very common in the United States, in order to capitalize on the offer of lottery products beyond traditional points of sale.
“In the North American market, cooperation between the betting segment and retail is already more mature and is showing results that we seek to draw inspiration from in order to boost the development of this sector in Brazil.”
With this initiative, Sorte Online will be able to offer its services directly to more than 31 million users of the second largest digital bank in the country, significantly expanding its reach and presence in the digital market.
The expectation is that, by the end of the year, Sorte Online will have impacted at least 20% of PagBank's customer base, which represents a substantial increase in its customer base and operations.
Founded in 2003, the platform stands out in the digital intermediation market for lottery games, having already distributed more than R$240 million (US$42.6m) in prizes to players across the country.
With great pioneering spirit and extensive investments in technology, Sorte Online offers a complete platform, with digital solutions that allow greater ease and security so that bettors can play the desired lottery and also have access to the odds of the prepared syndicates.
The company's great market differential is the use of data intelligence and statistics applied to the platform, which exponentially increases the chances of winning. On its online channel, it is also possible to access tips, news, statistics, probabilities and the results of the lotteries in real time.
Source: GMB
