Sports betting is anticipated to be more dominant than igaming, representing 55% of the 2025 online GGR, with sports betting accounting for 86% of this sector’s GGR.
Betting behavior shows that 50% of online sports bettors wager weekly, with bet builders and in-play wagering being significant revenue drivers.
Looking ahead to 2026, H2GC estimates 39 million active online accounts in Brazil, translating to a GGR of BRL29 billion (US$ 5.16bn).
This figure represents 9% of the adult population, compared to 24% in the UK. Brazil’s GGR per adult is lower than in established markets but constitutes a notable percentage of GDP.
OpenBet's report also includes Neccton's findings on player protection, emphasizing that setting deposit limits and personalized messaging can effectively encourage responsible gambling.
Key Points from Recent Betting Market Report:
Market leadership:
- Betano leads the grey betting market in Brazil with a 23% share, according to a new OpenBet report using data from H2 Gambling Capital (H2GC). Bet365 follows with a 20% share.
Future market dynamics:
- With the legal betting market set to launch on January 1, 2025, the Brazilian market is expected to become highly competitive. H2GC projects the onshore market could reach $10.1 billion in gross gaming revenue (GGR) by 2029.
2025 market projections:
- Brazil’s legal online sports betting and igaming market is anticipated to be worth approximately US$5.6 billion in 2025. Of this, US$3 billion is expected from online sports betting and US$2.6 billion from igaming.
Market trends:
- Sports betting is projected to dominate, making up 55% of online GGR in 2025. Football, given its prominence in Brazil, accounts for 86% of sports betting GGR and 78% of turnover.
- Slots and crash games are predicted to contribute 27% of the GGR, while live casino and other igaming sectors will account for 6% and 12%, respectively.
Betting behavior:
- Approximately 50% of online sports bettors wager weekly, 21% bet daily, and 29% bet occasionally. Bet builders are the major revenue drivers, with a 21.5% margin on multiples compared to 6.7% on singles.
In-Play vs. Pre-Match:
- In-play betting is a significant contributor, representing 60% of turnover compared to 40% for pre-match bets.
2026 forecast:
- By 2026, H2GC estimates Brazil will have 39 million active online betting accounts, generating an onshore GGR of BRL 29 billion (US$ 5.16bn). GGR per account is projected at BRL 745 (US$ 133). This accounts for 9% of the adult population, in contrast to 24% in the UK.
Comparative metrics:
- Brazil’s onshore GGR per adult is US$34, significantly lower than in established markets like the UK (US$163) and New Jersey (US$592). However, as a percentage of GDP, Brazil's GGR stands at 0.12%, higher than the UK (0.09%) and Mexico (0.05%).
Player protection insights:
- Research from Neccton highlights that players who set deposit limits are 18% more loyal. Short-term self-exclusions are effective, with 90% of players returning responsibly.
- Personalization in messaging enhances effectiveness by 100%, and 70% of online bettors find high-loss messages impactful.
To download the white paper, go to https://www.openbet.com/how-to-win-brazils-regulated-market
Source: GMB
