What Are Auto Creatives?
Auto Creatives are automated ad pieces, such as Push Notifications, created using machine learning technology.
In simpler terms, it’s a technology that handles the heavy lifting, generating creatives perfectly tailored to the promoted offer.
How do Auto Creatives improve campaigns?
The tedious process of creating and testing different creatives to find the most effective one becomes much easier with Auto Creatives.
They optimize campaigns by automatically testing various creative versions, boosting CTR (Click-Through Rate) and CR (Conversion Rate) efficiently.
How Auto Creatives work
Having explained what Auto Creatives are and their benefits, here’s a breakdown of how they function.
* The role of machine learning in Auto Creatives
Machine learning analyzes the landing page and the promoted offer, using this data to create creatives that align with the desired audience.
* Generating relevant Creatives for campaign
Relevance is key in advertising, and Auto Creatives deliver just that. They analyze various campaign parameters to ensure the generated creatives meet the audience’s expectations. No more generic or out-of-context ads!
Key benefits of using Auto Creatives
Auto Creatives are particularly beneficial in several situations.
* Ideal scenarios for implementing Auto Creatives
Whether new to the digital market or an experienced professional looking to streamline processes, Auto Creatives are a perfect choice.
They’re ideal for testing new offers, speeding up campaign creation, or even optimizing well-performing creatives that could benefit from further improvement.
* Languages supported by Auto Creatives
For now, PropellerAds' Auto Creatives are only available in English.
However, more languages are in the works, with options better suited to the Brazilian and South American markets coming soon.
Managing Auto Creatives in campaigns
After understanding the potential of Auto Creatives, it's time to dive into managing this tool in campaigns. The goal is to simplify processes and optimize results.
* How to activate Auto Creatives in new campaigns
Activating Auto Creatives is simple! When creating a new campaign on PropellerAds, there will be an option to enable this feature. Click, and the automatic creatives start generating.
The best part is they’re ready to perform without any additional work needed.
It's that easy!
* Editing and customizing Auto Creatives
For those who prefer having more control over their creatives, customization is possible.
Although it isn't possible to edit them directly within the PropellerAds platform, Auto Creatives can be copied and finalized using any preferred editor.
* Managing unwanted Creatives
Not every creative is perfect on the first try, and that's completely fine! If the Auto Creatives generated aren’t up to expectations, they can be deactivated before the campaign goes live.
Uncheck the “Start campaign automatically after moderation” option, and once moderation approves, the undesired creatives can be deleted.
Simple enough!
Technical integration and access
For those with more technical expertise or access to a technical team, API integration is a great option to further automate the process.
* Using Auto Creatives via API
For those familiar with APIs, Auto Creatives can be integrated easily. By adding the parameter is_auto: true in the creatives tag, creatives will be generated automatically, saving even more time and effort—especially when managing multiple campaigns at once.
* API access requirements for Auto Creatives
To use the API with Auto Creatives, the PropellerAds account must have a balance of at least $100.
If this threshold hasn’t been reached, it might be a good idea to ramp up campaigns to unlock this feature and take full advantage of its benefits.
Conclusion and next steps
With everything now understood about Auto Creatives, it's time to put them into action and see the results!
How to get started with Auto Creatives
There’s no mystery: to start using Auto Creatives, simply create a new campaign on PropellerAds and enable the feature.
Adjust the settings to suit the campaign's needs and audience, and let machine learning take care of the rest.
Simple, fast, and effective! Join PropellerAds Now!
Source: GMB
