"This year's event was a great success, standing out for the richness of the discussions on the future of the market and the implications of regulation for the sector. For 2025, with regulation already underway, we will have even more diverse content, seeking to promote new horizons for our industry and attract a greater number of companies that believe in the Brazilian market and invest in our value proposition for the event," explains Alessandro Valente, co-founder of BiS.
To date, 70% of the event area has already been sold and more than 200 exhibitors have confirmed their presence. The expectation is that exhibiting companies will include all segments that make up the sector's value chain, such as platform, gaming, identification and payment providers, betting house operators, marketing and affiliation agencies, as well as major media groups in Brazil and other verticals.
Among the participants will also be representatives of the main professional associations in the sector, managers of Brazilian state lotteries and executives from government regulatory and federal administration entities.
According to recent data, Brazil is the third largest consumer of online betting, with spending exceeding R$54 billion (US$ 9.5bn), but it leads the world ranking of accesses to online betting sites, representing 22.78% of the total global accesses. With the regulations in force, Brazil becomes the largest regulated market for online gaming and betting in the world.
Therefore, the interest of business groups of other nationalities in entering or intensifying their operations in the country is immense and notable, as proven in the last edition.
"This is the main event of the sector in Latin America and the largest, in size, in all of the Americas. We continue working to bring the best content and news from the market alongside big names in the sector who believe in the potential of this fair," highlighted Carlos Cardama, one of the creators of the fair.
BiS SiGMA Americas welcomes exhibitors and delegates from 60 different countries, with more than 35 languages spoken in the halls of the pavilion. The expected number of participants in the April 2025 edition is more than 18,000 people over the three days of the fair.
The next BiS SiGMA Americas is confirmed for April 8, 9 and 10, 2025, again at Expo Transamérica, in São Paulo. On April 7, there will be parallel events on the official agenda, such as a welcome reception and a gala dinner with the BiS Awards 2025 awards ceremony.
BiS SiGMA Americas is the largest and most important event in the iGaming, bettech and sports betting ecosystem in the Americas. Held annually in São Paulo, the event brings together the industry's leading companies and executives - including operators, platforms, developers, payment methods, legal and compliance, state lotteries, and regulatory authorities - to discuss the trends, innovations and regulations that shape the future of the sector.
BiS SiGMA Americas offers a global platform for networking, the exhibition of innovative products and services, and the exchange of knowledge through lectures and panels led by renowned experts.
With an international reach, the event attracts participants from more than 60 countries, consolidating itself as the mandatory meeting point for companies seeking to expand their operations in Brazil and Latin America.
For more information, visit the event website: http://www.brazilianigamingsummit.com.
Source: GMB
