During August, the post with the highest number of engagements was by Betão in collaboration with the influencer @LucasLoketa, in a video with emotional vibes that highlights the generosity of the influencer, who financially helps a woman who sells products on the street with her daughter. The content, with emotional tones, reached 727 thousand engagements.
The second best-performing post is from Superbet in collaboration with São Paulo FC and the Artificial Intelligence project, where legendary coach Telê Santana sends a voice message to the fans of the club sponsored by the operator. The post reached 268 thousand engagements and surpassed the follower base with an engagement rate of 204%.
Betão (1.9M) and Esportes da Sorte (1.85M) also had the best performances in the total engagement ranking in August. Leader in July, F12.Bet fell to 3rd place while Luva.Bet (stepped from 16th to 4th) and Superbet Brasil (stepped from 11th to 5th) grew strongly and completed the Top 5.
Despite the good numbers in relation to content consumption, the Samba Digital report points to a decrease in the acquisition of new followers. The historic peak, reached in June with more than 1.2 million new followers, fell to just under 300 thousand in August.
During the same period, Realsbet was the bookmaker with the highest growth (90k new followers). In the ranking, it is followed by Esportes da Sorte (36k), Estrelabet (29k), Betnacional (15k) and H2Bet (13k).
The brand with the highest number of posts published in August was Esportes da Sorte (531), followed by F12 (400) and Bet7K (249), which went from seventh place in July to third in this last period.
The 10 million engagement mark was reached for the first time in July and was broken again in August, despite a drop from 11.56M to 10.1M, making last month the second best mark since the period in which monitoring began in 2023.
Despite the good numbers in relation to content consumption, the Samba Digital report points to a decrease in the acquisition of new followers. The historical peak, reached in June with more than 1.2 million new followers, fell to just under 300 thousand in August.
According to Camila Cunha, iGaming Manager at Samba Digital, “this continuous monitoring allows us to understand the upward trends and how companies have directed their investments.”
“In this report, we can say that among the universe of monitored operators, there is maturity both in the applicability of content strategies and in the consumer reaction,” ads Camila.
“Understanding consumer and investment appetites allows the Samba Digital team to have the knowledge to develop strategies that range from content, to on- and off-line media, physical actions and everything else that may be interesting when it comes to personalized planning,” she concludes.
Source: GMB
